树木掉叶子了，天气越来越恶劣，你不再像几个月前那样，在周一早上设置电子邮件营销活动时感到那么乐观……好吧，秋天到了，万圣节也到了。万圣节，恐惧和黑暗的时间，悄悄进入电子邮件营销世界。
让我来给大家讲一个网络最黑暗角落里的小镇–Marketington的故事。这里看起来是整个互联网最安宁的地方，有熟悉的社会，有幸福的街道，有高兴的当地人。但很多很多年来，一直有一个恐怖的邮件团伙，在万圣节的夜晚，从城市最黑暗的一面出来拜访居民的家，造成可怕的破坏。他们通过高喊 “不给糖就捣蛋 “来鼓励人们开门。你可能已经听说过他们–他们被称为SPAM。
SPAM gang arouses a fear in all Marketington. They are unpredictable, brutal and above all extremely cunning…They know all the tricks and can fool anyone to open the doors for them.The target of their actions are the residents of the Email Street… The terrified locals have lost their trust, unsure who is hiding behind the next email, and become very unwilling to open their doors for any email that comes into their inbox. Good emails have to make an incredible effort to rebuild trust, increase their reputation and finally get some sweets.The guards of the whole Internet world had to set up strict borders (filters), so the SPAM emails will never find their way to Email Street. When caught, they get sent straight to SPAM inbox, which is basically a prison for nasty emails.Unfortunately, quality emails are also affected… Whenever their reputation gets a bit shady, SPAM filters will detect them amongst other emails and sent them to the SPAM inbox, even though their content might be valuable and interesting for the recipients.This story clearly reflects the email marketing world in a real life. As you are an email marketer, you are a part of Marketington. Halloween night is simply an email campaign time, and Email Street is the list of recipients that we send our emails to. If they open their doors and read the email in their inbox, they might treat the sender, by converting into a paying customer. On the other hand, they might not trust the sender, and report the message as a spam. If the sender was previously identified as a baddy, their email is already in the email prison, SPAM BOX, so no chance for treats at all!If you are standing behind the good emails, you might already know how unfair and annoying is when your content is treated in same way as the emails about Nigerian prince or cheap Viagra. Disappointment, helplessness, and irritation. No one likes that! But there is a way to differentiate yourself from the SPAM gang. First of all, it is all about the content that you are sending, and to who you are sending it to. You need to adopt specific measures, so the recipients will not mark you as a SPAM. Email only those, who agreed to be on your campaign list, personalize your content, create a truthful but appealing title, make it easy to unsubscribe, be consistent and remove inactive users.
但最重要的是–通过减少你的退信率来保护你的发件人声誉!永远不要向未经验证的电子邮件列表发送！每当你的电子邮件因无效的电子邮件地址而反弹，你的声誉就会受到打击。每当你的电子邮件因无效的电子邮件地址而被退回时，你的声誉就会受到打击。当你的声誉受到打击时，”卫兵 “的眼睛就会盯着你。这基本上是被列入黑名单和成为垃圾邮件团伙的一部分的又一个步骤。 核实，核实 再来一次 核实您的清单 ，保持清洁，无隐患。 无法送达 电子邮件
保持良好的网络形象，做一个有价值的Marketington人，做一个有礼貌的邮件街客人，永远不要 “欺骗”，最重要的是–避开垃圾邮件团伙!
