Email List Hygiene Report shows it all.
And that’s where email scrubbing comes in to help. It’s an automated process that removes invalid, inactive, or risky email addresses for you.
ZeroBounce has made a name for itself as a top player in this area. Their email scrubbing service looks into your list and removes bad emails before they mess with your sender reputation.
So we’ve decided to check if it’s a good solution.
With new email marketing trends emerging, it’s the perfect time to see how ZeroBounce holds up today and whether it’s the go-to email validation tool:
Overview of ZeroBounce’s email scrubbing features
Let’s take a look at ZeroBounce’s scrubbing features first:
Bulk email list scrubber
The bulk email list scrubber allows you to upload large email databases either through a file, cloud storage, or via one of the 50+ supported integrations.
Once your list is processed, ZeroBounce gives you a detailed breakdown of valid emails and risky addresses.
Real-time email scrubber API
The real-time verification API automatically checks new email sign-ups as they come in, stopping invalid and risky email accounts from entering your system.
This feature can be integrated into websites and landing pages, so your list stays clean as you collect new emails.
Check out how email API works.
Email scoring
ZeroBounce’s email scoring feature helps you prioritize your list by predicting which subscribers are most likely to engage with your email campaigns.
After scrubbing, the service scores each email. As a result, you can focus on the most responsive and potentially valuable contacts. It’s a fairly solid method to save money and improve results.
Performance and accuracy of ZeroBounce’s scrubbing
ZeroBounce claims to be 99% accurate.
However, one audit has shown an accuracy rate of 98% when removing invalid emails, spam traps, and catch-all addresses.
That’s still higher than the industry average though, so that’s a good sign.
It can scrub 10,000 emails in 110 minutes, as of April 2024.
Unfortunately, it’s not the fastest solution in this area.
For example, Bouncer, another email validation service, does it way quicker.
Pricing and value for money
ZeroBounce offers flexible pricing based on your email verification needs, regardless of whether you prefer Pay-As-You-Go or a monthly subscription.
The minimum purchase is 2,000 credits at $18 though.
For larger email lists, the cost per credit decreases.
For example, 10,000 emails cost $75 at a rate of $0.0075 per credit, while verifying 100,000 emails costs $390 at $0.0039 per credit.
If you have even bigger needs, you need to contact ZeroBounce for custom enterprise pricing.
ZeroBounce also has a monthly subscription plan with additional features like inbox placement tests, email server tests, and blacklist monitoring.
Plans start at $49 per month for the Starter package, and they scale up to $999 per month for unlimited features in the Enterprise plan.
All accounts come with 100 free monthly email validations.
Integrations and compatibility
The solution integrates with various popular tools in a way that email verification is easy and seamless.
No matter if you’re using platforms like MailChimp, Salesforce, or Shopify, you can validate your email lists directly in those apps.
This reduces bounced emails and improves email deliverability, especially when sending campaigns to a catch-all domain or catch-all emails.
With these integrations, it’s simple to keep your email account clean and target the right audience.
Other integrations include:
- Constant Contact,
- Marketo,
- BigCommerce,
- Brevo,
- CapSumo,
- ClickFunnels,
- Cloudflare Workers,
- Drip,
- EngageBay, and more.
Customer feedback
It’s time to verify how ZeroBounce works in practice.
User experience
When it comes to scrubbing large email lists, ZeroBounce gets the job done.
The interface is easy to use, and it’s simple to follow the clear directions. This makes navigating the process pretty convenient.
Customer support
If you ever click the wrong option, don’t worry – there are real people in customer service ready to help.
According to one user, you might even get support at 3 a.m. from agents like Crina who is patient, and professional, and can fix your issue without missing a beat.
Long processing time
However, when you’re dealing with large files, the process can take some time – sometimes up to an hour – as the aforementioned audit proved.
Improper flagging
Another hiccup is that the tool occasionally flags good emails as a catch-all, so you might lose a few valid email addresses in the mix.
Should you want to keep your email hygiene in check, consider these aspects when you think about using ZeroBounce for email scrubbing.
Interested in more ZeroBounce reviews? Check out our 2025 ZeroBounce User Reviews article.
Data privacy and security
ZeroBounce places a strong focus on data privacy. It uses military-grade encryption to secure your files and personal information.
Files are encrypted during upload, validation, and after processing, with access only available to you.
Data is stored for a maximum of 30 days before being permanently deleted. As a result, your information stays protected from unauthorized access and cyber threats.
Email marketing with ZeroBounce or Bouncer?
If you’re thinking about using ZeroBounce, hold that thought, for we have a better solution for your needs: Bouncer.
Let’s see how it compares to ZeroBounce.
Accuracy
ZeroBounce has 98% accuracy in email scrubbing, while Bouncer sits at 99,5%. Both services are reliable when it comes to detecting catch-all, disposable, and role-based email addresses.
However, Bouncer performs especially well with common email services like Gmail and Yahoo, so it’s a fantastic choice if your lists contain a lot of these domains.
Pricing
If you’re price-conscious, Bouncer takes the edge here. It costs $60 for 10,000 email verifications, whereas ZeroBounce charges $75 for the same volume. Bouncer allows smaller purchases, with just $8 for 1,000 verifications. Now that’s a good fit for smaller businesses or campaigns.
Turnaround time
When it comes to speed, ZeroBounce completes 10,000 verifications in about 110 minutes. Bouncer, on the other hand, takes 72 minutes. What’s more, it works quickly for smaller batches too.
Data security
Both services prioritize security. ZeroBounce uses military-grade encryption and is certified under GDPR and the EU-U.S. Privacy Shield frameworks. Bouncer focuses on keeping your data safe—it complies fully with GDPR and is also SOC2 Type 1 Compliant. In this area, both are good options if data protection is a top priority.
Free credits
Bouncer gives you a chance to test its service with 100 free verifications right after signing up. Similarly, ZeroBounce welcomes you with 100 free monthly validations once you register.
Customer support
ZeroBounce shines with 24/7 support, including live chat, email, and phone options.
In contrast, Bouncer’s customer service is available through email and contact forms. Plus, you can schedule a meeting with the Bouncer team and you will get answers to all your questions.
Why choose Bouncer?
Bouncer is a wonderful choice if you’re looking for a budget-friendly solution with great accuracy. Its affordable pricing, especially for smaller lists, makes it a go-to for businesses that need reliable email verification without the high cost.
Don’t wait – try it out today and claim your 100 free credits.
Start creating the best email marketing campaigns today
And that’s a wrap on our 2025 ZeroBounce email scrubbing review!
All in all, ZeroBounce is a strong contender in the email scrubbing space with its reliable features, solid accuracy, and robust security.
However, if you’re weighing your options, Bouncer stands out as a more budget-friendly and faster alternative.
While ZeroBounce is also a fair pick for email verification, Bouncer outshines it with its competitive pricing, speed, accuracy and customer support.
Choose wisely and get ready to create the best email marketing campaigns ever.
