The good news is plenty of email verification services can help you purge all invalid or inactive emails from your list, so you can lower your bounce rates and get better email marketing ROI. In this article, we’ll look at one such service, Verifalia, one of the most popular tools for email verification.
Verifalia email verification service at a glance
According to recent studies, there are over 7.9 billion existing email accounts worldwide. However, only around 5.59 billion are active email addresses – the rest are inactive, forgotten, or invalid emails. How can you remove those addresses from your list without checking them individually?
Here’s where email verification services such as Verifalia come in.
Verifalia is an online email validation service developed, maintained, and supported by Cobisi Research, a leading software development and testing tool provider for large brands such as Microsoft, Renault, and GlobalScape (used for FinTech software development projects, among others).
Since its founding in 2005 in Padova, Italy, Verifalia boasts that it has helped over 35,000 customers clean their email lists quickly and efficiently.
What does their email verification process look like?
After users upload their bulk email list to the platform, Verifalia’s algorithm will analyze several elements of the addresses, such as:
- Syntax and formatting
- Domain and DNS
- Mail exchanger
- Mailbox configuration
- Mailbox availability, etc.
Based on the data, the service will then divide the addresses on the email list into active and legitimate and those that should be removed (disposable emails, potential spam traps, invalid addresses, etc.).
Features you can find inside Verifalia
Verifalia has several valuable features that make the verification process a breeze. These allow users to quickly analyze the quality of their email lists and purge inactive or toxic addresses. Here are some of the features worth mentioning.
Bulk email verification
Verifalia boasts that its service can validate email address lists as large as 100 MB (when compressed), which is approximately 40 million records. That means users can validate their entire lists of email addresses in one go, no matter how large they might be.
The bulk email list cleaning tool verifies all types of emails – disposable addresses, outdated ones, spam traps, catch-all addresses, and more. You can then use them for bulk email marketing or maintaining customer relationships.
Syntax and domain checking
All email addresses on the uploaded list will be checked to see if they are connected to an active and legitimate domain and whether they are correctly formatted. If not, Verifalia will do a syntax check and flag them as invalid before your next bulk email campaign. In other words, the email verification software has a powerful syntax engine that ensures no email typos or errors.
Disposable email address detection
Verifalia has a disposable email checker that can identify and flag email addresses from disposable email account providers (such as Mailinator or YOPmail), so you wouldn’t have to spend time and effort sending emails to throwaway addresses. Disposable email verification is one of the many invalid email addresses you want gone from your lists.
Real-time API
Besides verifying the addresses in bulk, you can also integrate Verifalia’s email verification API with your applications to verify emails in real-time. This feature might be handy when you want to validate the email address online visitors use, for example, to sign up for a newsletter.
The real-time API email validation ensures that an email address is valid as soon as someone enters it on your website. This way, critical emails, such as spam traps or fake emails, never make it to your email database. This improves your email deliverability and saves tons of time and money down the road.
Catch-all server verification
While evaluating the email domains, the Verifalia algorithm will also check if the mailer exchanger is a “catch-all” type. A catch-all address (or catch-all account) is an email account that forwards messages sent to non-existent, mistyped, or mistaken email addresses.
We wrote a bit more about how catch-all servers might be helpful (and when you should be careful with those addresses) in another article.
Spam trap detection
Hitting even one spam-trap account can significantly lower your sender reputation and, consequently, lead most of your emails not to the main inbox but to clients’ junk folders instead.
Verifalia AI-powered algorithm can spot those on your lists on your list and highlight them as toxic addresses to minimize the risk you will accidentally send your messages to those addresses.
A good email list cleaning service has a feature for discovering spam traps. This can save your email marketing campaigns and lower your chances of going to spam.
How accurate is Verifalia?
Verifalia is an accurate email verifier that prides itself on its high accuracy rate and service quality. It claims it can verify 99% of the list’s email addresses and even analyze addresses using the non-Latin alphabet, such as Chinese, Arabic, or Cyrillic. Other websites and Verifalia reviews rank the platform’s accuracy slightly lower.
List Cleaning Advice email verification service comparison for April 2024 ranks Verifalia in third place, with 89% accuracy.
In other words, this email validation company ranks relatively high on the accuracy scale. Even a small percentage difference can greatly impact your email marketing efforts.
How fast is Verifalia?
As of April 2024, the platform’s speed ranks second among email verification services. However, how fast Verifalia will clean your email lists heavily depends on which pricing plan you pick—the free plan has the lowest speed, while the highest is on their Ultimate (most expensive) plan.
List Cleaning Advice’s speed comparison shows that Verifalia’s email validator can verify a list with 10k contacts in around 48 minutes. The website points out that this is the time they used Standard Quality – the results might be much lower on High and Extreme Quality.
How much does Verifalia cost?
Verifalia services use credits to validate email lists, so all subscription plans are based on the number of daily credits you receive in each.
At first glance, the pricing of this email verification platform seems to be pretty straightforward:
- The free plan has 25 daily credits you can use to validate mailing lists for free
- The Starter plan has 250 daily credits for $9 a month
- Professional includes 1,250 daily credits for $49 a month
- Enterprise includes 6,250 daily credits for $199 a month
- and Ultimate gives you 25,000 daily credits for $499 a month.
Unfortunately, there’s a catch: the free credits expire every day at midnight. So, for example, if you are on the Standard plan and won’t be using the service for a week, you’ll waste 1,750 credits – for which you will still have to pay.
Of course, Verifalia also has paid credit packs you can use at any time. Unlike the free credits, they don’t expire. However, those are paid extra, and the price depends on how many credits you want to buy.
What’s even more confusing is that they have three different verification quality plans:
- Standard quality that takes one credit
- High quality that takes two credits
- Extreme quality that takes four credits.
That means depending on which verification quality level you pick, you might run out of credits faster than you think, paying much more than you initially thought. So, you get real-time email verification services, but say goodbye to unlimited emails.
Bouncer as a Verifalia alternative for reliable email verification services
Verifalia does have all the features you might need to automatically weed out all incorrect or inactive emails from your list. However, with its complicated pricing plans and the cost of cleaning an extensive email list, you might quickly become disappointed with Verifalia.
A much better (and more affordable) way to validate email addresses is to use Bouncer’s email verification tools. These tools help you stay out of the spam folder, increase conversion rates, and give you peace of mind with email marketing.
Bouncer Email Verification will help you spot any inactive, invalid, or potentially toxic email addresses (like spam traps, role accounts, or litigators’ emails) on your email list, while the Deliverability Kit will allow you to find out what deliverability issues are plaguing your business. You get additional features and accuracy you won’t find in tools like Verifalia.
It’s the ideal email verification tool for any business with a list of email addresses and never wants to worry about them again.
Depending on your subscription plan, you can validate 10,000 to 2.5 million or more addresses—super fast, as Bouncer can verify 100,000 emails in an hour.
Most importantly, bouncer credits never expire, so you can use them whenever needed and never lose a single credit.
Want to see Bouncer in action? You can verify 5 email addresses for free (100 if you sign up) on the website – with full access to everything Bouncer offers. Remove risky email addresses with one click!
So, is Verifalia a good choice for you?
A reliable email verification service must ensure you send your emails only to people looking forward to them and protect your sender’s reputation. Verifalia is one such platform you can use for the task. However, you need to be very careful when estimating how many credits you will need for cleaning.
For a far more flexible verification service, why not give Bouncer a try? Neither the free nor paid credits will ever expire, so you can use them exactly when you feel your email list needs a good scrub.
Verifalia reviews: frequently asked questions
What is Verifalia email validation service, and how does it work?
Verifalia is an email validation service that helps you verify email addresses directly, ensuring their validity and accuracy. Their system runs multiple checks, including mail server validation, syntax verification, and domain detail checks, to determine whether the email addresses on your list are active and legitimate.
Verifalia’s service also detects invalid emails, spam traps, and risky addresses for easy removal. This way, you can avoid bounced emails and only send messages to verified active addresses.
What are the key features of the Verifalia email validation service?
Verifalia offers various features, including bulk email verification, real-time verification API, and catch-all server detection. It also supports international email verification and disposable email detection and integrates seamlessly with browser apps and tools like Google Sheets.
Verifalia’s platform provides detailed response codes and allows you to work with plain text files for email lists. Mutual TLS authentication and a strict data retention policy ensure security and privacy in the validation process.
How does Verifalia pricing work for validating email addresses?
Verifalia’s pricing model includes daily free credits, which can be used to validate email addresses on your list. Remember that these credits expire at midnight, so they can’t be stored for later use.
The amount of credits used depends on the verification quality level you select, with higher-quality verification requiring more credits. Simply sign up for a Verifalia account and manage your validation process from their web page or browser app to get started.
