Is it all worth it? Let’s find out.
There’s also a great alternative that you might be interested in. The same price, more features, better accuracy — that’s only the beginning.
What is Validity email verification?
Validity’s biggest goal is to increase inbox visibility and expand subscriber reach by having a clean email list.
Among the tools available on the platform is BriteVerify, a service that cleans and verifies mailing lists.
Whether it’s in Google Sheets or your favorite email marketing platform, this email checker removes invalid email addresses, lowers your email bounce rate and saves your marketing dollars.
Features and pros of Validity’s email verification service
- The tool interacts with a mail server to determine the validity of each email. All to get accurate connections with an intended recipient and to avoid landing in spam folders.
- The service integrates with other Validity products, suggesting a broader ecosystem for email marketing challenges (you have to pay extra for this).
- They prioritize customer privacy, but some users have concerns about accuracy and cost. The email checker may not be the best for safeguarding your email list.
- The tool’s goal is to stop bad email addresses from entering databases as it focuses on better email deliverability.
- BriteVerify also offers features related to email validation. Users can validate single email entries. There’s also a bulk verifier, for when you have to validate a large number of emails at once and remove invalid email addresses with ease.
The tool is equipped with many features, but as you can see, it has some drawbacks as well, and we’ll discuss them in a moment. Email marketers can use it to remove risky emails from their contact lists, but there is a catch.
How does Validity email verification work?
Among many other tools (for emails, data management, and sales productivity), Validity provides BriteVerify for checking the email lists, and this is how it works:
#1 Connect your email list or system to BriteVerify
Do it from your email marketing platform, or upload a file with your recipients’ email addresses.
#2 Upload or input all the email addresses you want to verify
This could be a single email, bulk lists, or even real-time submissions. You can check the email validity of thousands of addresses at once with real-time email verification.
#3 Let BriteVerify go through the list and allow it to verify email addresses
It looks for signs of valid emails, fake emails, and invalid emails. It also checks if the email address exists, if it’s a disposable email address, or if it’s likely to lead to hard bounces. It also does a syntax check to leave you with lists of valid email addresses.
The tool also checks for email addresses that might be spam traps. These are addresses that mailbox providers and businesses use to catch spammers. If you send to these addresses, it harms your sender reputation.
#4 Check the results to get invalid addresses
BriteVerify gives you a list showing which email addresses are valid, which are invalid, and which might cause issues like landing in the spam folder. You only get valid email addresses as a result, while outdated, fake and disposable emails are removed.
#5 Use other Validity tools
BriteVerify integrates with other Validity products. For instance, once your email list is cleaned, you could use Everest to improve email deliverability, monitor your sender reputation, or even get insights on how to better your email campaigns.
Unfortunately, using (integrating and starting all the processes once more) takes your valuable time. Luckily, there are platforms that offer all the services in one solution.
Validity email verification pricing
This email checker provides a pay-as-you-go model. It’s a credit system where one credit equals one verification.
Their pricing is as follows:
- 5,000 verifications: $40 ($0.0080 per verification)
- 10,000 verifications: $80 ($0.0080 per verification)
- 20,000 verifications: $150 ($0.0075 per verification)
- 30,000 verifications: $210 ($0.0070 per verification)
- 50,000 verifications: $325 ($0.0065 per verification)
- 100,000 verifications: $600 ($0.0060 per verification)
- 250,000 verifications: $1,250 ($0.0050 per verification)
- 500,000 verifications: $2,250 ($0.0045 per verification)
The pricing seems to go down as the number of verifications goes up. However, it’s worth noting that the price drop isn’t substantial. For businesses needing large-scale verifications, the costs could exceed budget limits, so be careful.
There are also subscription packages available:
The exact costs aren’t provided upfront. Potential customers must reach out directly to get the details. The lack of transparency in pricing might put some businesses off.
Cons of Validity
Some users have mentioned that:
- this email validator sometimes misses spam traps, which can be bad for your email marketing ROI
- there are occasional delays in processing large email lists and getting a valid email address can take considerable time
- they need to verify the same list multiple times to catch all invalid addresses.
But that’s not the end.
⛔ Some users might find the cost of using BriteVerify, especially for bulk email verification, a bit on the higher side. This email list cleaning service is one of the most expensive in the industry.
⛔ While Validity claims their service can verify 98% of emails, third-party comparisons give BriteVerify a slightly lower result. According to ListCleaningAdvice, BriteVerify has a 95.19% accuracy rate.
⛔ BriteVerify’s verification process mainly checks the syntax and format of the emails and whether the email exists on the given domain. It doesn’t examine the addresses for toxicity, such as checking if the addresses have turned into spam traps. Everest is Validity’s solution with this feature, but it is an additional cost.
⛔ BriteVerify is ranked as one of the faster email verification services, but there are a few things you need to know. Lists need to be pre-cleaned of duplicate addresses. And that can take some time and make the overall process a bit longer than expected.
📰 Check out the ultimate ranking of verification tools.
The better alternative to Validity email verification – Bouncer
Bouncer is an email verification tool that cleans up your email lists. Its main job is to make your email campaigns connect with real people and avoid fake, invalid and outdated addresses. It checks the authenticity of email addresses and if they’re real, disposable, or likely invalid. This saves your email deliverability rates and ensures you only contact real customers, lowering your spam complaints and protecting your email domain.
The best features in Bouncer
- High accuracy at 99%+
- Fast and efficient, verifying large email lists of addresses in bulk
- Unique toxicity check feature that looks at email addresses to see if they might be spam traps.
- Offers real-time email validation to prevent soft bounces and sending to undeliverable addresses.
- Capable of handling bulk email verifications with ease.
How much does Bouncer cost?
Similarly to Validity’s Briteverify, Bouncer provides a pay-as-you-go model. It comes with all features, access to integrations, and API.
Here’s a detailed pricing showing a price per email at Bouncer:
- up to 10,000 – $0.006
- up to 100,000 – $0.004
- up to 250,000 – $0.003
- up to 1,000,000 – $0.002
There are also two subscription plans:
Deliverability Kit
✅ Starter at $25/month with 250 test emails.
✅ Standard at $125/month with 1,000 test emails.
✅ Pro at $250/month with 2,500 test emails.
✅ Enterprise at a custom price with unlimited test emails.
Bouncer Shield
✅ Starter at $49/month with 10,000 monthly checks.
✅ Standard at $199/month with 100,000 monthly checks.
✅ Pro at $499/month with 250,000 monthly checks.
✅ Enterprise at $999/month with 1,000,000 monthly checks.
Noteworthy points of Bouncer’s pricing plans:
- Credits that are purchased never expire, so you decide when to use them to remove fake addresses from your list of emails.
- Bouncer doesn’t charge for duplicated email addresses or “unknown” results, which is rare in an email verifier tool.
- They offer 100 free credits to start and have volume-tiered discounts for larger numbers of monthly email verifications.
- An auto-refill option is available to maintain a continuous email validation process.
And if you just want to give it a try, we let you verify 100 addresses without charging you. Try it out!
Why is Bouncer a better alternative?
All these points make Bouncer a top pick for those in email marketing:
✔️ Bouncer gives you more features at a competitive price, such as real-time validation, reliable API, toxicity check and others to help your next marketing campaign.
✔️ Both email deliverability tools verify email addresses, but Bouncer goes a step further with its toxicity checks. This is great for avoiding a poor sender reputation and keeping your email list healthy.
✔️ The pricing is also more transparent, and you get more value for your money while avoiding poor reputation.
✔️ The real-time verification is a big plus – you get accurate customer data right from the start.
✔️ It’s user-friendly and has a supportive customer service team.
✔️ Quick verification checks up to 180,000 emails per hour for each customer.
✔️ Its accuracy rate is 99%+, helping you maintain a great email database and stay out of junk folders.
✔️ With zero downtime policy, it’s reliable, and it’s SOC2 ready for security.
✔️ Comprehensive coverage verifies various email service providers, including Google Workspace and Office365, with minimal unknown results (0,3-3%).
✔️ Effectively reduces bounce rate through bulk validation.
✔️ Bouncer’s got also a few additional tools and features, and none of them are charged extra: Deliverability Kit, Toxicity Check, bulk verification, API, and more.
Is Validity email verification the best?
Choosing the best email validation service is not that easy as there are many other tools available.
If you have encountered Validity’s BriteVerify, don’t commit yet! It’s a relatively good tool, but we know that there are better ones!
