7 Best AtData (Formerly TowerData) Alternatives You Must Know

What is AtData (formerly TowerData)?

 
AtData, formerly known as TowerData, focuses on email address intelligence. They help businesses verify, enrich, and protect their email data. Services include:

• email validation,
• identity resolution,
• data enrichment,
• fraud prevention.

With a huge email database and advanced tech, AtData guarantees your email lists are accurate, which, in turn, helps you connect with real customers and improve your marketing efforts.

AtData (formerly TowerData) features

1. Email validation: Checks email addresses to reduce bounce rates and improve deliverability. SafeToSend promises valid, active inboxes through elimination of invalid email formats and spam traps.
2. List guard: Monitors email lists for new threats and invalid addresses to protect sender reputation.
3. Email append: Adds missing email addresses to your database, which helps reach your audience across more channels.
4. Postal append: Adds postal info to email data to give a complete view of your customers for targeted campaigns.
5. Alternate email: Provides secondary email addresses, which increases chances of message delivery.
6. Website Visitor ID: Identifies anonymous website visitors for personalized marketing and retargeting.
7. Profile enrichment: Adds demographic data to profiles like postal addresses for improving segmentation and personalization.
8. Fraud prevention: Detects and prevents fraud using email data to protect your business and customers.
9. Quality score: Rates the quality of email addresses to maintain high data integrity.
    

 
For example, their SafeToSend Email Verification & Hygiene API allows you to quickly and securely verify email addresses in real time. On the other hand, the Identity Matching API can find an alternate contact point using a single piece of information.

AtData specializes in improving data quality and depth by validating emails and appending demographic and behavioral data to your customer lists. Their APIs are built on REST and return data in JSON format.

AtData (formerly TowerData) pricing

AtData (formerly TowerData) offers a range of pricing options for their email validation and data enrichment services:

• Free trial: 100 free email verifications to test their service.
• Batch validation: Pricing starts at $0.20 per match for 1-50K contacts, decreasing to $0.12 per match for 500K-999K contacts.
• API pricing: Varies based on the specific API used, the quantity of records queried, and how results are returned. It starts at $0.01 per match and goes up to $0.15.

To get started, you can register for a free trial of 100 age, gender, and email validation queries.

At this point, it might seem like the perfect solution for your email verification needs. However, AtData does have some shortcomings you should be aware of.

Why you should seek alternatives to AtData (formerly TowerData)

Towerdata’s suite has its strengths, but it’s not perfect. You might want to look for other solutions for the following reasons:

• Some users have found that AtData’s email verification isn’t always spot-on. They’ve reported instances where valid emails were flagged as invalid, or vice versa. G2
• New users might find the platform a bit tricky to navigate at first. G2
• The pricing can be a bit high, especially for smaller businesses. G2
• Getting a quick response from AtData’s support team can sometimes be a challenge, especially if you have a complex issue. G2
• AtData’s available resources often do not cover everything you need to know, which leads you to reach out to support more often. G2
• Numerous users describe the process of reaching out to people as tedious and confusing. G2

Exploring alternatives to AtData could be precisely what you need. As luck would have it, we’ve prepared a list of 7 AtData replacements so that you can learn more about them.

Top 7 AtData (formerly TowerData) alternatives for you to check out

Why settle for mediocrity? Take a look at these AtData alternatives and see how they can improve your email marketing game.

#1 Bouncer

 
Bouncer is a top-tier email verification tool that specializes in enhancing email data quality and managing email data effectively. It helps you clean and validate your email addresses to maximize your email campaigns’ deliverability.  

Bouncer key features

• Real-time and bulk verification. Check emails individually or in large batches.
• Comprehensive validation. Detects invalid, misspelled, disposable, and risky email addresses.
• Spam trap detection. Protects your reputation and gets higher response rates by identifying hidden traps.
• Automation: Streamline the verification process with API integration.
• High accuracy and speed. Verify millions of emails monthly with 99.5% accuracy.
• Data enrichment. Augment your emails with Bouncer’s data tools and get relevant content like company name, country, LinkedIn profile, year founded, industry, and company size.

Bouncer pricing

Bouncer offers a flexible pay-as-you-go pricing model, starting at just $0.0015 per verified email. You can’t get that many features that cheap anywhere else.

Bouncer user reviews

G2 

Bouncer has consistently received rave reviews from users. It’s praised for its accuracy, speed, and ease of use. With high ratings on platforms like G2, Software Advice, and Capterra, it’s clear that users love the tool.
 

G2

Why you should choose Bouncer

• Ease of Use: Bouncer is praised for its user-friendly interface, making it accessible even for those new to email verification.
• Excellent Support: The support team is known for their helpfulness and quick response times.
• Effective List Cleaning: Bouncer effectively removes invalid and risky email addresses, improving list quality.
• Automation: The tool’s automation features streamline the verification process.
   

Bouncer overall verdict

Bouncer is a highly recommended email verification tool. It offers a balance of features, security, ease of use, and reliability. If you’re looking for a tool to improve your email marketing campaigns by ensuring clean and accurate email lists, Bouncer is a great choice.

#2 ZeroBounce

 
ZeroBounce, similar to Towerdata’s suite, is your go-to when you need reliable email validation and want to boost email deliverability.

With this tool, you can clean email lists by filtering out invalid email formats, dead addresses, and pesky spam traps.

ZeroBounce helps you avoid bounces and connect with your audience more effectively. It’s a favorite among marketers looking to deliver relevant content and see higher response rates.

That said, some users have pointed out that its accuracy and speed can be a bit hit-or-miss, especially with larger data sets.
 

ZeroBounce key features

• Email validation
• Email intelligence
• DMARC monitoring to protect your domain
• Postal append and email append services
• Alternate email and identity matching tools
• Comprehensive API for integration
• Real-time email scoring

ZeroBounce pros

• Super easy to use
• Accurate data for detecting hard bounces and soft bounces
• Shields your domain from spam traps and invalid email formats
• Enhances email deliverability and helps you connect with targeted leads
• Great customer support

ZeroBounce cons

• Accuracy can wobble, especially with suppressed or outdated email lists G2
• Processing large data sets can be slow
• The initial setup might be tricky if you’re not tech-savvy

ZeroBounce pricing

• Pay-as-you-go: $0.008 per email
• Monthly plans: Start at $15 for 2,000 email validations

Overall, ZeroBounce is a strong contender in email verification, but its occasional accuracy and speed hiccups might require a closer look if you manage large or complex email lists.

#3 MailerLite

 
MailerLite is a popular, user-friendly email marketing platform designed to help businesses grow their audience and connect with customers.

It offers a range of tools for managing email lists, automating campaigns, and personalizing content. With its straightforward interface and affordable pricing, it’s a solid choice for both beginners and seasoned professionals.

MailerLite is not as focused on email validation and intelligence, so you might find it lacking in these domains. Still, it’s a very good choice if you want to use the same platform for email lists and email marketing.
 

 
And, MailerLite integrates with Bouncer!

MailerLite key features

• Email list management with automation
• A/B testing
• Email campaign performance tracking
• Integration with various platforms
• Newsletter templates
• Personalization options

MailerLite pros

• User-friendly and intuitive design
• Generous free plan with useful features
• Solid customer support
• Cost-effective for small businesses

MailerLite cons

• Automation tools are less advanced than competitors G2
• Lengthy approval process for new accounts G2
• Limited analytics and reporting features G2

MailerLite pricing

• Free plan: Up to 1,000 subscribers with basic features
• Paid plans: Start at $10/month for 500 subscribers, offering more advanced features

MailerLite is a great choice for marketers looking for an affordable, easy-to-use email marketing solution. However, if you need advanced automation or in-depth analytics, you might find it lacking.

#4 SendGrid

 
SendGrid, now part of Twilio, is a widely-used email delivery platform that helps businesses send, receive, and manage their email communications efficiently.

Known for its reliable infrastructure and robust API, SendGrid is a go-to for developers looking to customize and scale email campaigns.

Even though it offers a lot in terms of email marketing and deliverability, some users have found its customer support and recent reliability issues frustrating.
 

SendGrid key features

• Email API for scalable email delivery
• Marketing automation tools
• Real-time email validation
• A/B testing
• Detailed analytics and reporting
• Customizable templates

SendGrid pros

• Highly scalable API, great for large email volumes
• Strong email customization options
• Reliable email delivery infrastructure
• Comprehensive security features
• User-friendly interface and integration

SendGrid cons

• Poor customer support response times G2
• Issues with account management and sudden closures G2
• High fees and additional charges for overages

SendGrid pricing

• Email API Plans: Free (100 emails/day), Essentials ($19.95/month), Pro ($89.95/month), Premier (custom pricing)
• Marketing Campaigns Plans: Free, Basic ($15.00/month), Advanced ($60.00/month)

SendGrid is powerful and feature-rich, ideal for those who need a reliable email delivery platform with scalability. But if you’re looking for top-notch customer support or worry about unexpected issues, you might want to weigh your options.

#5 Kickbox

 
Kickbox is a top-notch email verification tool known for its 99% accuracy and easy-to-use interface.

It helps marketers clean their email lists by filtering out invalid email formats, spam traps, and risky contacts.

Whether you’re dealing with soft bounces or hard bounces, Kickbox is designed to improve deliverability and ensure your emails land in the right mailbox. However, while it’s great for accuracy and speed, its support and handling of “risky” emails leave some room for improvement.
 

Kickbox key features

• Email validation API
• Drag-and-drop email list verification
• Real-time validation
• Sendex™ Score for email quality
• Data security and compliance

Kickbox pros

• Highly accurate (99%) verification
• Fast processing of large email lists
• Strong data protection
• Flexible pricing, great value
• Intuitive interface

Kickbox cons

• Customer support can be lacking G2
• Vague “risky” email classifications G2
• Limited depth in spam detection

Kickbox pricing

• Free for up to 100 emails
• Paid plans start at $5, scaling up based on usage

Kickbox is a strong contender in email verification, offering marketers a powerful tool to enhance their email deliverability. Just keep an eye on its support and the handling of those “risky” emails.

#6 Mailchimp

 
Mailchimp is a well-known email marketing platform, ideal for small businesses and startups.

It offers a user-friendly interface with a range of features designed to help you manage your email campaigns. Not as concentrated around email validation, it’s still a strong choice if you want to get your email marketing up to speed.

While once celebrated for its generous free plan, recent changes have made it less appealing, especially as your email list grows.

Mailchimp’s pricing can quickly become steep, and its approach to billing for every contact—even unsubscribed ones—can be frustrating.
 

Mailchimp key features

• Email automation and templates
• Audience segmentation with tags
• Landing page builder
• A/B testing
• Analytics and reporting
• Integration with various platforms

Mailchimp pros

• Easy to use, even for beginners
• Generous free plan (though more limited now)
• Wide range of templates and automation options
• Strong integration capabilities
• Decent customer support

Mailchimp cons

• Expensive as your email list grows
• Charges for unsubscribed contacts
• Confusing segmentation and billing practices
• Basic landing page editor with limited features

Mailchimp pricing

• Free plan: Limited to 500 contacts and 1,000 emails per month
• Paid plans: Start at $13/month and can increase significantly with list size and features

Mailchimp is a solid choice for those starting in email marketing, but its pricing and limitations might push growing businesses to look elsewhere as they scale.

Mailchimp integrates with Bouncer, too!

#7 Mailgun

 
Mailgun is an email verification and delivery platform ideal for businesses looking to improve deliverability and manage large-scale email campaigns.

It offers solid APIs for seamless integration, email validation tools to clean your lists, and advanced features like inbound mail processing.

However, while it’s feature-rich, Mailgun’s support and occasional service interruptions can be frustrating.
 

Mailgun key features

• Email validation API
• Inbound mail processing
• Deliverability services
• Send-time optimization
• Dedicated IP address
• Live phone support (higher plans)

Mailgun pros

• Robust and flexible APIs
• Strong inbound mail processing
• Clean, user-friendly interface
• Reliable email deliverability

Mailgun cons

• Customer support could be more responsive G2
• Occasional service interruptions
• IP address issues reported by users G2
• Expensive validation plans for smaller businesses

Mailgun pricing

• Free plan: 5,000 emails/month, no validation
• Paid plans: Start at $35/month, validation included only in higher tiers

Mailgun is great for tech-savvy businesses needing advanced email tools, but smaller companies might find the cost and support issues a bit challenging.

Myth Buster: How to choose the best email intelligence tool

Choosing the right email intelligence tool can feel overwhelming, especially with so many myths floating around. Let’s clear the air and get you on the path to finding the best tool for your needs.

Myth #1: All email intelligence tools are the same.

It’s easy to assume that all email intelligence tools offer similar services, but that’s far from the truth.

Some tools focus solely on email validation and spam traps, while others provide a comprehensive platform. Take Towerdata’s suite. It goes beyond validation and includes behavioral data, identity matching, and even postal append capabilities.

When choosing a tool, think about the specific functions you need.

Do you want to connect with anonymous website visitors or simply clean your email list? The right tool should match your goals, whether it’s improving deliverability, personalization, or targeting.

Myth #2: Accuracy isn’t that important.

Some marketers believe that all email validation tools are accurate enough and that minor errors won’t make a big difference.

However, accuracy is crucial.

Tools that can differentiate between a soft bounce and a hard bounce, and detect misspellings in a field description email, can save you from sending messages to non-deliverable addresses.

This not only protects your domain’s reputation but also gets your emails to the right inboxes. Look for tools that offer real-time validation to confirm that you’re only sending to deliverable contacts.

Myth #3: The cost of an email intelligence tool is too high.

It’s tempting to go for the cheapest option, but consider the value you’re getting.

A tool that offers email append, postal append, and identity matching can significantly expand your reach and help you personalize your campaigns based on demographics and behavioral data.

While the initial cost might seem high, the return on investment from higher conversions and engagement rates often outweighs the expense.

And, with the right tool, you can avoid costly errors like sending emails to outdated or incorrect postal addresses.

Myth #4: You don’t need email intelligence if your list is clean.

Even if your email list is squeaky clean, email intelligence can still offer tremendous value.

Tools that analyze behavioral data can help you understand your customers better, allowing you to create more relevant content and targeted campaigns.

For example, you can segment your audience based on their engagement levels or tailor your messages to resonate with specific leads.

Why Bouncer is your best bet

When it comes to email intelligence, Bouncer stands out by offering top-tier email validation, pinpoint accuracy, and easy integration—all at a price that won’t break the bank.

Unlike other tools, Bouncer goes beyond the basics. It guarantees your emails hit the right inbox without the hassle of spam traps or bounces.

With Bouncer, you get a powerful, user-friendly solution that helps you connect with your audience more effectively, delivering relevant content with confidence.

Ready to boost your deliverability and get the most out of your email campaigns? Bouncer is the smart choice.

Try Bouncer now!
 

FAQ about Towerdata

What does TowerData do?

TowerData is an email intelligence platform that helps businesses improve their email marketing efforts by providing detailed data about their customers. It specializes in:

• Email validation to ensure accurate contact lists
• Enhancing email deliverability by detecting spam traps and invalid addresses
• Behavioral data insights to better target and personalize campaigns
• Identity matching to connect with anonymous website visitors

TowerData’s suite of tools helps marketers ensure their emails reach the right inboxes and resonate with the intended audience.

What does AtData do?

AtData, formerly known as TowerData, focuses on maximizing the value of customer information. It offers:

• Email verification to maintain clean, accurate contact lists
• Identity resolution to match customer data across various touchpoints
• Email append and postal append services to fill in missing details and expand customer profiles
• Behavioral insights for more targeted marketing efforts

AtData empowers businesses to leverage rich customer data for more effective and personalized email marketing.

Is there a way to validate an email address?

Yes, validating an email address is simple with tools like Bouncer. Here’s how:

• Real-time validation: Bouncer’s API instantly checks if an email address is valid when entered.
• Bulk validation: Upload your email list to Bouncer for a quick and thorough check.
• Deliverability insights: Bouncer flags risky or undeliverable addresses to protect your sender reputation.

These features help you maintain a clean, effective email list, improving your overall email deliverability.

How to validate email in database?

Validating emails in a database is easy with Bouncer’s bulk verification feature:

• Export your database: Extract the email list you want to validate.
• Upload to Bouncer: Use Bouncer’s user-friendly interface to upload your list.
• Run validation: Bouncer checks each email for validity, identifying any invalid formats, spam traps, or risky addresses.
• Update your database: Download the validated list and update your database with clean, deliverable emails.

This process ensures that your email campaigns are sent to verified, active addresses, reducing bounces and improving campaign success.