Kaj je Izbijač , zakaj bi ga morali uporabiti za preverjanje seznama e-pošte in kdo je Winston? Za odgovore si preberite nadaljnje besedilo.
Vsako podjetje, ki je za komunikacijo s svojimi strankami izbralo e-pošto, bo kmalu ugotovilo, da mora preveriti svoje e-poštne naslove. To je lahko posledica visoke stopnje odbojev, slabega ugleda pošiljatelja, lažnih prijav računov itd. V tem članku bom pojasnil, zakaj morate preveriti svoj seznam, kdo smo in govoril bom o Winstonu in njegovi vlogi v programu Bouncer.
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Najprej številke!
V letu 2014 je bilo vsak dan poslanih 191 milijard e-poštnih sporočil! Leta 2016 je bilo to že 215 milijard elektronskih sporočil na dan, ob letni rasti 4,61 % pa se ocenjuje, da bo leta 2020 vsak dan poslanih 258 milijard elektronskih sporočil! (Vir: The Wonder of Tech; Radicati Group).
E-mail is lately rarely sent in the context of personal messages between users (replaced by social media and instant messaging), and more and more often it is a communication tool between the consumer and the company for trženje , information, maintaining odnosi , itd.
The data shows that 49.7% of emails are SPAM and to protect users from unwanted messages, server service providers streamline algorithms for filtering unwanted messages all the time. An extremely important issue is the so-called bounce rate (number of emails sent / number of non-existent email addresses) because the common technique used by SPAM dispatchers is the automatic generation of e-mail addresses and sending messages to these addresses. Very often, many of them are not correct and do not exist in reality. By checking the Stopnja odboja , filtering algorithms are able to classify such a sender, sending mass emails as SPAM.
“Dobro, vendar nisem pošiljatelj neželene pošte, zato to ni moj problem.
Unfortunately, legitimate poslovanje like yours are often affected by the mentioned before SPAM algorithms. It is estimated that approximately 13-17% of email addresses in customer databases are out of date, and about 30% are outdated within one year and companies with large customer bases (tens of thousands or several million) can send a legal message (eg newsletter) to email addresses that no longer exist. This causes a serious threat that the company will be classified (incorrectly) as sending SPAM, which may lead to blocking all email correspondence with customers. Minimizing the number of so-called Bounce emails is starting to be a serious problem for many companies with online communication channels .
In order to protect against this threat, companies must use systems to check if the email address is correct before sending the message. And here we come to the rescue with our product – Bouncer!
Mi smo Bouncer in smo AWESOME <3!
Bouncer je podjetje, ki zagotavlja najbolj inteligentno rešitev za preverjanje e-pošte v obliki zaledja kot storitve (BaaS).
Our aim is to secure your sender’s Ugled by sanitizing your email addresses’ database, ensure continuity of the communication with your customers and partners by catching not-existing email addresses in the moment of their entry. And also to maximize reach to your customers and partners by segregating low-quality email addresses from those of a high value.
Kako to storimo? No… imamo Winstona!
Our top man – Winston!
Winston is your guardian angel, your shepherd, your BOUNCER. Like a real bouncer makes sure that no dodgy people will get into the club, Winston will make sure that not a single nedostavljeno e-poštno sporočilo naslov se bo prikradel na vaš seznam e-pošte. Vse neznane in tvegane e-poštne naslove bo postavil na stranski tir in vse vaše dostavljive e-poštne naslove povabil na vaš popolnoma čist e-poštni seznam. Winston bo poskrbel tudi za to, da bo vaš ugled pošiljatelja ohranjen in da bodo vsa vaša sporočila namesto v mapo SPAM prišla v INBOX vaše stranke. Sovraži težke izpade, zato bo poskrbel tudi za to, da bo vaša stopnja izpadov nižja kot kdaj koli prej. Naj Winston zaščiti vaše podjetje!
