Čo je Vyhadzovač , prečo by ste ho mali používať na overenie svojho zoznamu e-mailov a kto je to Winston? Čítajte ďalej a nájdite odpovede.
Každá firma, ktorá si vybrala e-mail ako formu komunikácie so svojimi klientmi, si čoskoro uvedomí, že musí overovať svoje e-mailové adresy. Môže to byť spôsobené vysokou mierou odchodov, zlou reputáciou odosielateľa, falošnými registráciami účtov atď. V tomto článku vám vysvetlím, prečo by ste mali overovať svoj zoznam, kto sme a budeme hovoriť o Winstonovi a jeho úlohe v aplikácii Bouncer.
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Najskôr čísla!
V roku 2014 bolo každý deň odoslaných 191 miliárd e-mailov! V roku 2016 to bolo už 215 miliárd e-mailov denne a pri ročnom raste 4,6% sa odhaduje, že v roku 2020 bude denne odoslaných 258 miliárd e-mailov! (Zdroj: The Wonder of Tech; Radicati Group).
E-mail is lately rarely sent in the context of personal messages between users (replaced by social media and instant messaging), and more and more often it is a communication tool between the consumer and the company for marketing , information, maintaining vzťahy , atď.
The data shows that 49.7% of emails are SPAM and to protect users from unwanted messages, server service providers streamline algorithms for filtering unwanted messages all the time. An extremely important issue is the so-called bounce rate (number of emails sent / number of non-existent email addresses) because the common technique used by SPAM dispatchers is the automatic generation of e-mail addresses and sending messages to these addresses. Very often, many of them are not correct and do not exist in reality. By checking the Miera odskočenia , filtering algorithms are able to classify such a sender, sending mass emails as SPAM.
„Dobre, ale ja nie som spamer, takže to nie je môj problém
Unfortunately, legitimate obchod like yours are often affected by the mentioned before SPAM algorithms. It is estimated that approximately 13-17% of email addresses in customer databases are out of date, and about 30% are outdated within one year and companies with large customer bases (tens of thousands or several million) can send a legal message (eg newsletter) to email addresses that no longer exist. This causes a serious threat that the company will be classified (incorrectly) as sending SPAM, which may lead to blocking all email correspondence with customers. Minimizing the number of so-called Bounce emails is starting to be a serious problem for many companies with online communication channels .
In order to protect against this threat, companies must use systems to check if the email address is correct before sending the message. And here we come to the rescue with our product – Bouncer!
Sme Bouncer a sme úžasní <3!
Bouncer je spoločnosť, ktorá poskytuje najinteligentnejšie riešenie na overovanie e-mailov vo forme Backend as a Service (BaaS).
Our aim is to secure your sender’s Reputácia by sanitizing your email addresses’ database, ensure continuity of the communication with your customers and partners by catching not-existing email addresses in the moment of their entry. And also to maximize reach to your customers and partners by segregating low-quality email addresses from those of a high value.
Ako to robíme? No… máme Winstona!
Our top man – Winston!
Winston is your guardian angel, your shepherd, your BOUNCER. Like a real bouncer makes sure that no dodgy people will get into the club, Winston will make sure that not a single nedoručiteľný e-mail adresa sa vkradne do vášho e-mailového zoznamu. Všetky neznáme a rizikové e-maily dá bokom a všetky doručiteľné e-mailové adresy pozve do vášho dokonale čistého e-mailového zoznamu. Winston sa tiež postará o to, aby sa zachovala vaša reputácia odosielateľa a všetky vaše správy sa dostali do INBOXU zákazníkov namiesto do priečinka SPAM. Neznáša tvrdé odrazy, takže sa postará aj o to, aby bol váš bounce rate nižší ako kedykoľvek predtým. Nechajte Winstona chrániť vaše podnikanie!
