Bad data can incur significant costs in wasted outreach efforts and missed deals. That’s where ZoomInfo’s Data Enrichment comes in.
Is it the ultimate fix for your sales and marketing efforts? Or are there hidden gaps that could hurt your sales process?
Let’s find out.
What is ZoomInfo?
ZoomInfo is a B2B sales intelligence platform that helps businesses find, reach, and engage with potential customers. It provides access to an extensive database of company records, contact fields, phone numbers, and other key data points
Sales and marketing teams use Zoominfo to connect with decision-makers faster.
The platform offers lead generation, buyer intent insights, and automation tools to improve sales and marketing strategies.
ZoomInfo’s data enrichment feature also helps businesses keep their CRM and marketing databases updated with accurate company information for better targeting and outreach.
ZoomInfo’s data enrichment, explained
ZoomInfo’s Data Enrichment service automatically enriches CRM and marketing automation platforms with fresh company information.
This includes phone numbers, job titles, and other data points that help sales and marketing teams connect with the right people. For example, if you have a list of contacts and their emails, but you’re missing phone numbers, Zoominfo can enrich that database with a phone number for each contact.
🔹 Example: organizations can access updated data and use mapping to match leads to accounts instead of working with outdated company records.
✅ The benefit: a streamlined process that saves time, improves targeting, and helps close more deals by giving teams the correct information when needed.
ZoomInfo’s data enrichment pros
✅ Improves database health
ZoomInfo automatically updates company records and contact details, so your CRM stays accurate. No more missed sales opportunities because you’re trying to call them on a phone number that is out of service for years.
✅ Adds missing data points
Missing key details like job titles, phone numbers, or company revenue? ZoomInfo fills those gaps, giving sales and marketing teams a complete picture of their prospects. When you have the right details upfront, crafting personalized outreach becomes much easier.
✅ Enhances lead mapping
Sales teams need to know who they’re talking to – and how they fit into the bigger picture. ZoomInfo helps you map leads to their companies, making it easier to identify decision-makers and spot real opportunities.
✅ Supports CRM and marketing systems
ZoomInfo syncs with popular CRMs and marketing platforms, automatically updating new details. That means no more manual data entry, fewer mistakes, less time spent fixing records, and more time spent selling.
✅ Helps close more deals
When sales and marketing teams have complete, accurate records, they can skip the guesswork and go straight to the right people. No more chasing outdated contacts or second-guessing decision-makers—just a smoother, more direct path to winning business.
ZoomInfo’s data enrichment cons
❌ Not focused on email verification
ZoomInfo enriches records, but it doesn’t check if email addresses are still valid. If email deliverability is a big concern, you’ll need a separate tool to catch outdated or undeliverable addresses before running campaigns.
❌ Potentially outdated information
While ZoomInfo is great at pulling company info, some users say the data isn’t always fresh. You might still encounter dead contacts if records aren’t updated frequently. Cross-checking with other sources can help reduce the risk of bad data.
❌ High cost
Data enrichment isn’t cheap, and ZoomInfo is no exception. While the insights can be valuable, the price tag might be a dealbreaker for smaller businesses. If budget is a concern, it’s worth weighing the cost against how much it helps your sales pipeline.
❌ Limited customization
ZoomInfo pulls data from various sources, but you don’t always get full control over what’s updated or prioritized. If your team needs specific insights tailored to a niche audience, you might have to adjust or look for a more customizable solution manually.
❌ Privacy and compliance concerns
The way ZoomInfo collects data has raised some privacy concerns, especially in regions with strict regulations like GDPR. If your business operates in areas with tight data protection laws, it’s worth taking a closer look at how ZoomInfo handles personal information to avoid any compliance issues.
Maximizing data enrichment with email verification
Sales outreach relies on accurate and up-to-date contact data, but that’s not always guaranteed – especially when emails become outdated due to job changes, company restructures and similar events.
While ZoomInfo provides a broad database of contacts and integrates email verification through NeverBounce, its approach has a major limitation: users often set extremely high verification thresholds (like 99+), filtering out potentially valuable leads just to avoid outdated emails.
The result? A smaller database with fewer outreach opportunities.
At Bouncer, we believe there’s a better way.
Instead of restricting contact lists to only the highest-scoring emails, Bouncer enables businesses to keep a broader range of leads (e.g., 80+ verification scores) while ensuring accuracy through advanced verification.
Unlike ZoomInfo’s built-in solution, Bouncer also verifies catch-all email addresses, helping businesses avoid missed opportunities and connect with more potential customers.
✅ The benefit: you get the best of both worlds – a larger contact list without compromising email accuracy. By integrating Bouncer’s independent verification, companies can increase deliverability, reduce bounces, and improve outreach success – all while maximizing their marketing efforts. 🚀
Final thoughts
ZoomInfo’s data enrichment is helpful in maintaining database health and improving lead targeting.
But it’s not a complete solution for businesses needing real-time accuracy, email verification, or highly customizable data updates.
Businesses relying on enriched records for outreach should double-check key details before acting on them.
🚀 For companies looking to keep their contact data not just enriched but also verified, pairing ZoomInfo with Bouncer’s email verification can be a game-changer for outreach success.
Try it now and get 100 free credits.
