Kas ir Bouncer , kāpēc jums to vajadzētu izmantot, lai pārbaudītu savu e-pasta sarakstu, un kas, pie velna, ir Vinstons? Lasiet tālāk, lai uzzinātu atbildes.
Ikviens uzņēmums, kas izvēlējies e-pastu kā saziņas veidu ar klientiem, drīz vien sapratīs, ka ir nepieciešams pārbaudīt e-pasta adreses. Tas var būt saistīts ar augstu atteikumu skaitu, sliktu sūtītāja reputāciju, viltus kontu reģistrāciju utt. Šajā rakstā paskaidrošu, kāpēc jums vajadzētu pārbaudīt savu sarakstu, kas mēs esam, un pastāstīšu par Vinstonu un viņa lomu Bouncer.
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Vispirms skaitļi!
2014. gadā katru dienu tika nosūtīti 191 miljards e-pasta vēstuļu! 2016. gadā tas jau bija 215 miljardi e-pasta vēstuļu dienā, un, ņemot vērā ikgadējo pieaugumu 4,6% apmērā, tiek lēsts, ka 2020. gadā katru dienu tiks nosūtīti 258 miljardi e-pasta vēstuļu! (Avots: The Wonder of Tech; Radicati Group).
E-mail is lately rarely sent in the context of personal messages between users (replaced by social media and instant messaging), and more and more often it is a communication tool between the consumer and the company for mārketings , information, maintaining attiecības , utt.
The data shows that 49.7% of emails are SPAM and to protect users from unwanted messages, server service providers streamline algorithms for filtering unwanted messages all the time. An extremely important issue is the so-called bounce rate (number of emails sent / number of non-existent email addresses) because the common technique used by SPAM dispatchers is the automatic generation of e-mail addresses and sending messages to these addresses. Very often, many of them are not correct and do not exist in reality. By checking the Atlēkušo lietotāju īpatsvars , filtering algorithms are able to classify such a sender, sending mass emails as SPAM.
“Labi, bet es neesmu surogātpasta izplatītājs, tāpēc tā nav mana problēma.
Unfortunately, legitimate uzņēmējdarbība like yours are often affected by the mentioned before SPAM algorithms. It is estimated that approximately 13-17% of email addresses in customer databases are out of date, and about 30% are outdated within one year and companies with large customer bases (tens of thousands or several million) can send a legal message (eg newsletter) to email addresses that no longer exist. This causes a serious threat that the company will be classified (incorrectly) as sending SPAM, which may lead to blocking all email correspondence with customers. Minimizing the number of so-called Bounce emails is starting to be a serious problem for many companies with online communication channels .
In order to protect against this threat, companies must use systems to check if the email address is correct before sending the message. And here we come to the rescue with our product – Bouncer!
Mēs esam Bouncer, un mēs esam AWESOME <3!
Bouncer ir uzņēmums, kas nodrošina visprogresīvāko e-pasta verifikācijas risinājumu Backend as a Service (BaaS) veidā.
Our aim is to secure your sender’s Reputācija by sanitizing your email addresses’ database, ensure continuity of the communication with your customers and partners by catching not-existing email addresses in the moment of their entry. And also to maximize reach to your customers and partners by segregating low-quality email addresses from those of a high value.
Kā mēs to darām? Nu… mums ir Vinstons!
Our top man – Winston!
Winston is your guardian angel, your shepherd, your BOUNCER. Like a real bouncer makes sure that no dodgy people will get into the club, Winston will make sure that not a single nepiegādājams e-pasts adrese tiks ievietota jūsu e-pasta sarakstā. Viņš noliks malā visus nezināmos un riskantos e-pastus un aicinās visas jūsu piegādājamās e-pasta adreses uz jūsu pilnīgi tīro e-pasta sarakstu. Vinstons arī nodrošinās, ka jūsu sūtītāja reputācija tiks saglabāta un visi jūsu ziņojumi nonāks jūsu klientu INBOX, nevis SPAM mapē. Viņam nepatīk grūti atgadījumi, tāpēc viņš arī nodrošinās, ka jūsu atteikumu rādītājs ir zemāks nekā jebkad agrāk. Ļaujiet Vinstonam aizsargāt jūsu uzņēmumu!
