Klaviyo’s pricing shake-up has marketers clutching their calculators and eyeing their budgets with suspicion. If the price jump feels like a push toward reevaluating your options, you’re not alone.
Why stick with skyrocketing costs when there are plenty of powerful, budget-friendly alternatives ready to step up? From cutting-edge tools to tried-and-true platforms, we’ve rounded up the best competitors to help you save money without missing a beat in your email marketing game. Keep reading to find your perfect fit!
Why Look for Klaviyo Alternatives?
Klaviyo’s recent shift to billing based on total active profiles has sparked a wave of concern among ecommerce businesses and online store owners.
This pricing update now includes every active profile in your account, even those who haven’t engaged with your email campaigns or sms marketing. For many businesses, this translates into steep pricing increases, leaving them searching for a more affordable solution without sacrificing functionality.
Let’s break it down:
- If you’re managing 50,000 profiles, even a 30% inactive segment can lead to a campaign performance hit and increased costs.
- The added pressure to pay for unengaged profiles forces ecommerce stores to question whether they’re getting value for money from their email marketing platform.
- Klaviyo still offers powerful segmentation, email and SMS marketing, and dynamic content, but these features come with a hefty price tag for growing online businesses.
Exploring top Klaviyo alternatives allows you to find platforms that meet your business needs with tools like email marketing automation, mobile push notifications, predictive analytics, and send time optimization.
Many alternatives provide robust email templates, landing page builders, and real-time data insights with generous free plans or cost-effective tiers.
From drag-and-drop editors for easy email builder use to transactional emails and pop-ups that drive sales, these platforms offer personalized campaigns and smarter customer relationships without the burden of Klaviyo’s steep pricing.
Whether you prioritize automation workflows or seamless ecommerce functionality, finding the best Klaviyo alternative is key to optimizing your marketing efforts and achieving a strong ROI.
Key Features to Compare When Choosing an Alternative
When evaluating a good alternative to Klaviyo, focusing on key features will help you choose an email marketing platform that fits your needs.
Here’s a detailed breakdown of what to look for, with the keywords you need to know.
1. Pricing Structure: Pay-as-You-Go vs. Tiered Plans
Pricing can make or break your decision. Alternatives offering flexible pricing structures, such as pay-as-you-go models, allow you to pay only for what you use—perfect for small businesses looking to keep costs manageable.
For larger enterprises, tiered plans with options for unlimited emails or unlimited contacts might offer better value.
Look for platforms with a free account or trial that lets you test email marketing tools before committing. Compare this against peer benchmarks to understand what other businesses in your industry are using and how much they’re spending.
The right pricing structure can save you money without skimping on all the features you need.
2. Integration Capabilities with E-commerce Platforms
An email marketing service that plays well with your ecommerce platform is a must. Whether you’re on Shopify, WooCommerce, or Magento, seamless integrations allow you to sync customer data, track customer behavior, and personalize targeted campaigns.
This capability supports smarter digital relationships by connecting email campaigns with conversion tracking, signup forms, and web push notifications.
Strong integrations ensure that your email and SMS campaigns are informed by real-time purchase activity, boosting ROI for every campaign.
3. Automation Tools for Email and SMS Campaigns
Automation can turn your email SMS strategy into a powerhouse. Alternatives with advanced automation workflows let you set up drip campaigns, dynamic content, and triggers based on customer actions.
For example, platforms with b testing can help you optimize subject lines, countdown timers, and content variations to see what resonates most with your audience.
Automating email campaigns and SMS campaigns saves time while ensuring timely, relevant communication that engages and converts.
4. Segmentation and Advanced Analytics
Advanced segmentation tools are critical for delivering hyper-personalized campaigns. Look for platforms that allow you to group customers by customer behavior, such as past purchases or engagement with previous email marketing tools.
Analytics should include metrics like open rates, click-through rates, and conversion tracking. A good platform will provide insights into what’s working and where improvements are needed, helping you fine-tune your campaigns for better performance.
Platforms that incorporate dynamic content and predictive modeling can take your segmentation to the next level.
5. Usability for Small Businesses vs. Enterprises
A user-friendly interface makes all the difference, especially for small businesses managing a steep learning curve. Drag-and-drop builders, customizable templates, and intuitive dashboards allow you to launch email campaigns quickly without sacrificing quality.
For larger enterprises, features like robust email editors, customizable signup forms, and integration with CRM tools offer scalability and efficiency.
Whether you’re managing a small team or a multi-department operation, usability ensures your marketing runs smoothly.
6. Customer Support and Onboarding Resources
Switching platforms can be daunting, but strong customer support eases the transition. Choose an alternative with onboarding assistance, a knowledge base, and hands-on help for setup and troubleshooting.
Features like dedicated account managers, chat support, and self-service guides can make or break your experience. Some platforms, like Campaign Monitor, also offer additional features like pre-built workflows or industry-specific templates to help you get started faster.
Top Klaviyo Competitors
If Klaviyo’s pricing has you exploring alternatives, here are five strong contenders tailored to different business needs.
Each offers unique strengths, making it easier to find a solution that matches your budget and goals.
1. Mailchimp: Best for simplicity and smaller budgets
Mailchimp is a go-to for beginners and businesses seeking a straightforward email marketing platform. Its user-friendly interface simplifies campaign creation, offering tools like email automation, basic segmentation, and multichannel campaigns.
- Key features: Drag-and-drop email editor, pre-built templates, and signup forms.
- Pricing: Free plan available with up to 500 contacts; paid plans start at $13/month, scaling affordably for small teams.
Ideal for businesses with limited marketing experience or those needing affordable solutions.
2. ActiveCampaign: Best for advanced automation and SMS marketing
ActiveCampaign excels in marketing automation, making it perfect for brands that need advanced segmentation and CRM capabilities. Its email and SMS marketing integration enhances customer relationships with tailored communication.
- Key features: Deep segmentation, conversion tracking, and automated targeted campaigns.
- Pricing: Plans start at $29/month, offering excellent value for mid-sized businesses seeking personalized campaigns.
Great for teams wanting robust automation without sacrificing usability.
3. Constant Contact: Best for small businesses without web push notifications needs
Designed with small businesses in mind, Constant Contact offers email marketing tools that are both powerful and intuitive. Its drag-and-drop email builder and email scheduling tools make creating campaigns seamless.
- Key features: Event marketing, campaign performance tracking, and integrated landing page builder.
- Pricing: Starting at $12/month, plans scale based on number of contacts.
A solid choice for small teams prioritizing ease of use and customer support.
4. Drip: Best for direct-to-consumer brands on marketing automation
Drip specializes in ecommerce platforms, focusing on behavior-based automation to drive conversions. It’s ideal for ecommerce stores aiming to create smarter digital relationships.
- Key features: Advanced segmentation, dynamic email SMS campaigns, and robust integration with ecommerce functionality.
- Pricing: Starting at $39/month, tailored to brands seeking flexible tiers for growing audiences.
Perfect for DTC brands needing tools to optimize email and SMS campaigns.
5. HubSpot: Best for all-in-one marketing
HubSpot stands out for its all-in-one marketing platform that includes email marketing, CRM, and advanced analytics. It’s a premium solution for businesses ready to invest in comprehensive marketing efforts.
- Key features: Subject line testing, b testing, lead nurturing workflows, and real-time data insights.
- Pricing: Free CRM; paid plans for email marketing start at $45/month, with enterprise solutions available.
Ideal for scaling businesses seeking deep insights and a wide range of additional features.
Exploring these top Klaviyo alternatives, you can find a platform that aligns with your business needs while managing costs effectively. Each competitor offers tools to drive targeted campaigns, build smarter digital relationships, and improve overall campaign performance.
But maybe… start from a clean list, actually?
Before jumping ship from Klaviyo, consider tackling the root cause of inflated email marketing costs: an unclean email list. Inactive and invalid contacts drain your budget and drag down your deliverability, reputation, and engagement rates.
With a solution like Bouncer, you can transform your email marketing platform experience and maximize ROI.
The true cost of a cluttered list
Imagine paying for 50,000 contacts when 30% of them are inactive or invalid. At $2 per 1,000 profiles on mid-tier plans, that’s $300/month wasted—or $3,600 annually—on contacts that add zero value. By cleaning your list with email verification tools like Bouncer, you instantly eliminate these unnecessary costs.
ROI of a clean list
For a one-time investment of $250 to verify 50,000 emails ($0.005/email), you can save up to $300/month by removing dead weight. Over a year, that’s a 1,340% return on investment, not to mention better engagement rates and improved sender reputation.
How Bouncer works as an email marketing platform
Bouncer simplifies the process of list cleaning with quick, accurate email verification. It identifies invalid, risky, and inactive addresses, helping you maintain a healthy contact list. This proactive approach prevents paying for unlimited contacts that don’t engage and helps you stay within your plan’s limits.
Beyond cost savings
Cleaning your list also boosts email and SMS marketing performance. Verified lists lead to higher open and click rates, fewer bounces, and improved customer relationships. Better campaign performance means stronger ROI on your email campaigns and more room to scale your business without fear of rising costs.
Start clean, stay smart
Before committing to a new email marketing service, start by optimizing your existing strategy. Bouncer not only saves you money on platforms like Klaviyo but also ensures that every email you send adds value to your marketing efforts. Clean lists, better ROI—what’s not to love?
Final Thoughts: Finding the Right Fit for Your Business
Choosing the right email marketing platform is not a one-size-fits-all decision.
Your business size, budget, marketing goals, and customer engagement needs all play a role in determining the best solution.
While Klaviyo remains a strong contender for many ecommerce businesses, its recent pricing changes may push others to explore alternatives that align better with their resources.
Thorough research is key. Test different platforms, evaluate their features like automation workflows, advanced segmentation, and integration capabilities, and consider how they fit your marketing efforts and long-term goals.
Whether it’s a platform like Mailchimp for simplicity, ActiveCampaign for automation, or Drip for e-commerce focus, email support, or lead generation, take the time to assess what works best for you.
Before switching, ensure your email list is clean and optimized. Tools like Bouncer can help you verify emails, reduce costs, and improve campaign performance. A clean list not only saves money but also enhances engagement across platforms, making your marketing more effective.
Start with a clean slate—or list! Explore tools like Bouncer today and set your business up for success, no matter which platform you choose.
FAQ
What is comparable to Klaviyo?
Platforms like ActiveCampaign, Drip, HubSpot, Constant Contact, and Mailchimp are often compared to Klaviyo. These alternatives offer features such as marketing automation, email and SMS marketing, and advanced segmentation, making them viable options depending on your business size and needs. For e-commerce-focused tools, Drip and ActiveCampaign are popular due to their behavior-based automation and integration capabilities.
What is the alternative to Klaviyo?
The best alternative depends on your priorities. For smaller budgets, Mailchimp or Constant Contact offer affordable solutions. If you need advanced automation workflows, ActiveCampaign is a strong choice. Drip caters to e-commerce brands with behavior-based campaigns, while HubSpot provides an all-in-one solution for businesses looking for robust CRM and marketing tools.
Is Klaviyo better than Mailchimp?
Klaviyo is better for ecommerce platforms due to its focus on advanced segmentation, dynamic content, and deep integration with tools like Shopify. It also supports both email and SMS marketing. However, Mailchimp is more budget-friendly and has a simpler user-friendly interface, making it ideal for beginners or small businesses. Your choice depends on whether you prioritize advanced features or affordability.
Is Klaviyo worth the price?
Klaviyo’s pricing reflects its focus on powerful tools like predictive analytics, marketing automation, and real-time data for ecommerce stores. If your business can leverage these features for targeted campaigns and strong ROI, it’s worth the investment. However, businesses with simpler needs or tighter budgets might find more value in alternatives like Mailchimp or ActiveCampaign. Assess whether you’re fully utilizing Klaviyo’s capabilities to justify its cost.
