Prepare to see the raw truth behind its powerful capabilities – and the hidden pitfalls that could cost you more than you bargained for.
So, is ZoomInfo legit? Let’s find out.
What is ZoomInfo?
ZoomInfo is a sales intelligence platform that lets businesses connect with key decision-makers easily.
Instead of spending countless hours manually searching for leads, the platform uses its ZoomInfo Capture technology to automatically source personal data points and deliver verified business contact information in minutes.
With reliable contact data at your fingertips, ZoomInfo employs the ZoomInfo data collection process that strictly adheres to data privacy regulations.
Its advanced search filters grant users direct access to an extensive ZoomInfo database.
ZoomInfo’s top features
ZoomInfo offers a feature package that could improve your outreach success rates.
Designed with the needs of marketing teams in mind, it provides business-related data that sets it apart from traditional methods.
The platform doesn’t use outdated practices like web scraping, unlike most other tools in this niche.
With full compliance with GDPR and CCPA, ZoomInfo is dedicated to maintaining exceptional business data quality while empowering your efforts in business intelligence.
#1 Verified email outreach
- What it does: provides real-time verified email addresses to connect with decision-makers quickly.
- How to use it: integrate the verified emails into your campaigns to minimize bounce rates and accelerate outreach.
#2 Automated engagement tools
- What it does: offers automated email sequencing and follow-up scheduling.
- How to use it: set up your campaigns in advance and let the automation handle consistent, personalized communication.
#3 Intent-based targeting
- What it does: uses buyer intent signals to pinpoint prospects actively searching for solutions.
- How to use it: prioritize leads based on real-time intent data, ensuring your message reaches the right audience at the right moment.
#4 CRM integration & enrichment
- What it does: integrates with your CRM to update and enrich existing records.
- How to use it: sync your CRM with ZoomInfo to keep your database current without manual data entry.
#5 Actionable analytics & insights
- What it does: delivers comprehensive analytics to track campaign performance and refine outreach strategies.
- How to use it: use the insights to adjust messaging and targeting, ensuring every campaign is data-driven and results-oriented.
Is ZoomInfo legit? That depends
The answer isn’t a simple yes or no. It depends on what you’re asking.
Let’s break it down into five categories where ZoomInfo is both “legit” and “not legit.”
#1 Legit – it’s a real, publicly traded company
There’s no doubt that ZoomInfo is a real business and a publicly traded company (Nasdaq: ZI). It has thousands of employees, offices around the world, and millions of users. It’s not a scam because it exists, operates, and provides B2B data.
✅ Reality check: you can buy stock in ZoomInfo, attend their webinars, and see them at industry events.
🔹 Verdict: Legit as a business entity.
#2 Not legit – its pricing model feels like a trap
Many users complain that ZoomInfo’s pricing is hard to figure out and contracts are designed to lock you in. They don’t publish their costs publicly, require long-term contracts, and make cancellation difficult.
💬 User review: “We paid almost $6,000 for one user for one year, which did not result in a single sale! They auto-renew without notification, and if you are late by a day, they threaten you to renew for another year.”
🔹 Verdict: Not legit regarding pricing transparency and contract fairness.
#3 Legit – extensive data coverage for B2B sales teams
If you’re looking for extensive data coverage, ZoomInfo delivers. It offers millions of business contacts, intent data, and company insights that help sales and marketing professionals find potential buyers.
✅ Reality check: many companies successfully use ZoomInfo for sales and marketing efforts, especially for lead generation and outreach.
🔹 Verdict: Legit for data volume and industry reach.
#4 Not legit – outdated & incorrect contact information
A major complaint among users is inaccurate data – outdated job titles, phone numbers that don’t work, and emails that belong to employees who left the company years ago.
💬 User review: “They have me marked as a logistics manager when I am a purchasing clerk. All other contacts have either left the company or retired more than 10 years ago.”
🔹 Verdict: Not legit when it comes to data accuracy.
#5 Not legit – email verification accuracy is unreliable
One of ZoomInfo’s selling points is email verification, but it’s flawed. Users report that many emails are incorrect, leading to high bounce rates. While ZoomInfo integrates with NeverBounce, it struggles with catch-all addresses and outdated records.
💬 User review: “They will sell you on the fact they only upload contact information that’s 90-95% accurate. This is far from the truth. The contacts are garbage; most don’t even call the company you’re looking for.“
✅ Alternative: Bouncer provides more reliable email verification, including catch-all validation, which ZoomInfo lacks.
🔹 Verdict: Not legit when it comes to email verification accuracy.
Final verdict: it’s a mixed bag
ZoomInfo is legit in some ways (it’s a real company, has a huge database, and helps sales teams), but not so legit in others (pricing feels predatory, data is outdated, and email verification is unreliable).
🚀 If you’re using ZoomInfo for lead generation, verify your emails with Bouncer to avoid bounces and wasted outreach!
Meet Bouncer
Bouncer offers an essential extra layer that complements ZoomInfo’s capabilities.
While ZoomInfo provides an extensive list of leads with its integrated verification, Bouncer takes it a step further by re-verifying each email address – especially those elusive catch-all addresses.
This dual approach means you don’t have to choose between a large pool of leads and high accuracy.
What it does:
Bouncer rechecks the emails captured from ZoomInfo, checking that every address in your list is active and deliverable.
Its rigorous process identifies outdated contacts and validates even those tricky catch-all emails, ultimately reducing bounce rates and improving outreach performance.
How to use it:
Begin by sourcing a broader range of leads from ZoomInfo using a slightly lower verification threshold. Then, upload this list to Bouncer for comprehensive verification.
This method allows you to maintain a larger volume of contacts while guaranteeing each one is ready to engage.
Why it matters:
Integrating Bouncer into your workflow lets you maximize your outreach efforts without sacrificing quality.
With the extra assurance provided by Bouncer’s verification process, your email campaigns are more likely to reach real, active inboxes – translating into better engagement and higher conversion rates.
If you’re using ZoomInfo for lead generation, combining it with Bouncer (100 free credits included) is a smart strategy to ensure that every email you send counts.
Wrapping up
Our analysis reveals that while ZoomInfo has a massive database and innovative tools, its steep pricing and questionable data accuracy leave room for doubt.
Yet, for those in the know, smart integrations like Bouncer can turn these challenges into opportunities for stellar outreach.
The verdict? ZoomInfo is a mixed bag that might work if you can get through its traps and use the right tools.
