Do you wish your email marketing efforts were bringing better results?
In digital communication, where your message competes for attention, achieving success with email communication requires a strategic approach.
Fortunately, there’s a key element that can significantly boost your email marketing efforts – email verification.
From this article, you’ll find out what it is, why it’s important and how to do use it to find and remove invalid email addresses.
What is email verification?
Email verification is a process to check if an email address exists, is valid and can receive messages. It helps ensure that you’re sending emails to real and functioning addresses.
As such, you get to avoid bounce-backs and improve your email deliverability. This process often involves checking the email format, looking for typos, and verifying if the email domain and mail server are active.
Typically, this is done with email verification tools that go through lists quickly and remove invalid addresses. As the end result, you are in better standing with email service providers, your deliverability rates improve and every email message reaches real people.
The email verification process explained
Real-time email verification includes a sequence of procedures aimed at ensuring the precision and validity of email addresses.
The process unfolds as follows:
#1 Data input
Users or systems enter email addresses into various platforms such as sign-up forms or databases. This is where email information is gathered.
Example: A user signs up for an online service and provides their email address in the registration form.
#2 API integration
To use real-time verification, businesses commonly integrate an email verification API into their systems. Treat it as some sort of linking to the verification service.
Example: An e-commerce platform integrates an email verification API into its customer registration system to instantly validate email addresses during the sign-up process. This way, they can avoid adding a fake email address to their database.
#3 API request
Upon a user submitting an email address, the integrated API initiates a request to the email verification service. Here, the email address that requires validation is included.
Example: A website visitor enters their email address for a newsletter subscription. It triggers an API request to the email verification service to check its validity.
#4 Verification process
The email verification service conducts multiple checks, including syntax validation, to keep correct formatting. It also verifies the existence of the email address by interacting with mail servers. For example, imagine the email verifier service pinging the exact email address that was provided with a special message to see if it’s correct.
Example: The email verification service examines the syntax and existence of the entered email address. This is to make sure it follows the correct format and is reachable through mail servers. This basic syntax check is the first step to having a list of valid email addresses.
You can also protect yourself from fake emails with a double opt-in process, but not every single email will be checked this way. Instead, real-time email verification with a service like Bouncer’s API is a better choice.
#5 Results returned
Verification results are communicated back to the API by the verification service. This typically includes information about the email address’s validity, invalidity, or potential risks. The entire process works in the background, removing invalid emails, spam traps and other types of bad emails.
Example: The verification service returns results indicating that the submitted email address is valid. This allows the user to proceed with the sign-up process.
#6 Integration with platforms
The API relays these results to the user interface, sign-up form, or the system where the email was initially entered.
Example: The API seamlessly integrates with the platform’s user interface. It displays real-time validation results to the user during the sign-up.
#7 Action based on results
Businesses can tailor their actions based on verification outcomes. For instance, allowing users to proceed if the email is valid or prompting for a correct email address if it’s deemed invalid.
Example: If the email address is flagged as invalid, the system prompts the user to correct it before proceeding.
#8 Improving sender reputation
Maintaining a clean and valid email database significantly contributes to building a positive sender reputation. A favorable sender reputation is crucial for email deliverability, as mail servers are more receptive to emails from reputable senders.
Example: Regularly verifying and removing invalid email addresses from a marketing campaign list enhances the sender’s reputation. This gives you more deliverable email addresses.
#9 Preventing spam folder placement
Validating email addresses plays a pivotal role in saving emails from being marked as spam. Mail servers are more inclined to direct emails to the inbox if they originate from verified and reputable sources. The entire process serves so that you connect with real potential customers with your email content.
Example: Email addresses verified in real-time are less likely to be marked as spam, ensuring that marketing emails reach the recipient’s inbox rather than being filtered into spam folders.
In essence, real-time email verification serves as a proactive measure to uphold a clean, high-quality email database , elevate sender reputation, and enhance overall email deliverability.
Why is email verification important?
As an email marketing professional, you should pay attention to email verification for a few reasons:
Get your emails delivered
When you verify emails, you make sure your email content actually gets to the right place. Think of it like sending a letter – you want it to reach the correct address, right? Verifying emails is like double-checking the address to ensure your email arrives at its destination without bouncing back.
Tip: Use email verification services to make sure your messages don’t get lost in the digital mail.
Build trust with email providers
Imagine you’re inviting someone into your house. You’d want to know they’re trustworthy, correct? Email providers work the same way. Thanks to having a clean, verified email list, you show these providers that you’re a reliable sender. This is key for your emails to land in people’s inboxes instead of spam folders.
Tip: Regularly clean up your email list to keep that trust intact – make sure you get the exact email address that you should from people. A valid email address is a dream come true for every email marketer – it preserves the domain reputation by removing risky emails and helps you achieve higher email ROI at the same time.
Make your email marketing results shine
If you’re running a marketing campaign, you want it to be a success. Verifying emails ensures you’re reaching real people who are interested in what you have to say. It’s like making sure you’re inviting friends to a party instead of strangers who might not care.
Tip: Use email validation to keep your marketing efforts targeted and effective. These tools can find an invalid address in minutes, going through your entire list in the moment it takes you to grab a cup of coffee. Email verification providers such as Bouncer can clean up an entire email list of 200k+ emails in an hour, powering up your email marketing strategy.
Keep your subscribers engaged
Think about getting a letter – you’re more likely to open and read it if it’s from someone you know and trust. By verifying emails, you’re ensuring your messages go to real, interested people. This helps you keep a happy and engaged bunch of subscribers.
Tip: Regularly check for fake or outdated email addresses to keep your subscriber list lively. This way, your entire email list is always up to date and your email marketing strategy can get real ROI.
How long does email verification take
Short answer: it depends on the email verifier service that you pick, as well as the volume of emails you need to verify.
With Bouncer, this is what you can expect:
Bouncer is a powerhouse, capable of validating a staggering 200,000 emails every hour per customer. This makes it one of the fastest email validators and bulk email verification APIs on the market. No matter the size of your list, you won’t have any email performance or email delivery issues.
Bouncer’s efficiency is not just about raw speed – it’s about delivering rapid results without compromising accuracy.
Typically, the time it takes for Bouncer to verify your email list depends on the size of your list.
For instance:
Small lists – if you have a small email list, Bouncer’s lightning-fast processing can yield results almost instantly from an email server.
Large lists – even for more extensive lists, Bouncer’s robust infrastructure ensures swift verification without sacrificing precision. You can expect your vast email list to be thoroughly validated in a remarkably short timeframe – just a few seconds is enough to fetch data from the email server.
How to verify emails in 11 quick steps
Follow these simple steps to sign up for Bouncer and start verifying emails today:
Step 1: visit Bouncer’s sign-up page
Go to Bouncer’s sign-up page and click on “sign up.”
Step 2: create your account
Fill in your details to create a new Bouncer account.
Step 3: access the email list verification tool
Log in to your Bouncer account and find the “Email List Verification” tool on the dashboard.
Step 4: upload your email list
Prepare your email list in CSV or TXT format and drag-and-drop it into the designated area. Make sure you have every email account address there. For transactional email, using real-time API s the better choice.
Step 5: let Bouncer work its magic
Bouncer’s Email Verifier will start checking for syntax errors, domain validity, and more using AI algorithms. It starts with a syntax check, all the way to ensuring that a valid email address exists. In moments, all bad emails are removed from your list.
Step 6: review verification results
After the verification process, Bouncer categorizes emails as safe, risky, or invalid. Get insights into potential bounce rates.
Step 7: use additional features
Explore Bouncer’s features like bounce estimates to predict potential bounce rates.
Step 8: ensure data safety
Bouncer prioritizes data safety, ensuring GDPR compliance and anonymizing submitted emails within the system.
Step 9: integrate with marketing tools
Connect your Bouncer account with favorite marketing tools for seamless email campaigns.
Step 10: enjoy the benefits
Experience improved accuracy, higher email address validity, and the real power of Bouncer’s email checker.
Step 11: test with free credits
Test out Bouncer’s email address verification process with 100 free credits to see the benefits firsthand.
Now you’re all set! Say goodbye to invalid emails, poor deliverability, and wasted resources. Let Bouncer handle email verification so you can focus on growing your business with legitimate email addresses only.
Boost your email marketing with Bouncer
Imagine your emails reaching everyone they’re supposed to, creating more buzz for your business.
Bouncer helps you do just that by making sure your email list is as accurate as can be.
No more worrying about emails bouncing back or not getting through. Bouncer’s got your back!
So, if you’re ready to make your emails rock, give Bouncer a try.
