Tools like Email Hippo Verifier offer this.
This article will review this popular tool’s top features, benefits, pricing structure, and possible drawbacks. At the end of the post, we also present an alternative to overcome these drawbacks.
What is Email Hippo Verifier?
Email Hippo Verifier is an email verification tool used by marketers, developers, and even fraud fighters. It allows you to validate email addresses in your list to confirm that they are deliverable. The tool works by testing each address to determine whether it’s valid or not.
Email Hippo Verifier can help you improve your email deliverability, sender reputation, and marketing performance. You can also reduce bounce rates and remove invalid emails from your list.
Besides, the robust data center infrastructure management behind such services ensures that sensitive email data is always securely processed and maintained.
Why use an email verification or email validation service
Email verification is essential to keep your email lists clean and improve your email campaigns’ overall performance. While this is critical to all online businesses, as it’s often the backbone of many online marketing strategies, it’s also vital for many brick-and-mortar companies.
For example, standing out is crucial in the competitive landscape of local businesses, especially in smaller towns or cities. One effective way for local companies to gain an edge is by engaging with their community through email marketing.
By collecting emails from local, in-store customers, your business can establish a direct line of communication with the community and start building long-lasting relationships for repeat sales.
However, ensuring the accuracy of these email addresses is equally essential, which is where platforms like Bouncer and Email Hippo that verify email addresses come in.
Example use case
A flower shop in Lubbock, Texas, offering same-day flower delivery services, can confidently use Email Hippo or similar email verification tools to check email addresses collected by in-store employees or through sign-up forms.
With the best in-app guidance tools helping them to use the software and build a precise list, they can send newsletters and exclusive promo codes, outshining competitors in the Lubbock area and forging strong connections with the community.
Reviewing Email Hippo Verifier’s features
Email Hippo offers four products for different use cases, all running some email verification. These products are:
- CORE
- MORE
- ASSESS
- WHOIS
While both ASSESS and WHOIS can be used to verify emails, they’re more targeted to business systems than to lead generation or email marketing purposes. Therefore, we’ll only cover the features of the first two products, CORE and MORE.
The following table shows all the features email Hippo verifier offers for these two products, including the two subscription plans for MORE.
#1 Disposable email address detection
This feature detects email addresses that are temporary or disposable, meaning that they are created for a short time and then deleted. Disposable email addresses (in other words, purely bad data) are often used for spamming or fraud. They can harm your email deliverability and reputation, so Email Hippo Verifier marks them as invalid.
#2 Syntax checker
Syntax errors can occur due to typos and missing or invalid characters. Email Hippo Verifier checks the syntax of email addresses, ensuring they follow the standard format of username@domain.com.
#3 ‘Catch-all’ mail server detection
Some mail servers accept all incoming emails as long as the domain is correct, regardless of whether the email address exists.
These mail servers are called ‘catch-all’ or ‘accept all’ servers, which can cause false positives in email verification. Email Hippo Verifier detects ‘catch-all’ servers and marks them as unverifiable.
#4 Results at a glance and comprehensive dashboard
The Email Hippo Verifier platform offers a convenient dashboard that displays your email verification results in detail, allowing you to filter, sort, and export your data.
#5 Spam trap assessment score
Email Hippo assesses the likelihood of your email list containing spam traps, which are email addresses used to identify and block spammers.
Spam traps can be created by ISPs, anti-spam organizations, or hackers, damaging email deliverability and reputation.
#6 Self-serve list checking
Self-serve list checking allows you to verify your email list without assistance from Email Hippo staff. You simply upload your list to the Email Hippo website and start the verification process.
#7 Greylist detection
Email Hippo can detect mail servers that use greylisting and mark them as unverifiable. Greylisting is a technique to reduce spam by temporarily rejecting emails from unknown senders, which can cause delays in your email delivery and verification.
#8 Role checks
Email Hippo Verifier can detect and mark role-based email addresses like info@domain.com or support@domain.com that don’t reach a particular person but are associated with a role or function. Role-based email addresses can cause low engagement or high unsubscribe rates, which is why Email Hippo Verifier marks them as valid but risky.
#9 Freemail detection
Freemail addresses are email accounts created by free email providers, such as Gmail, Yahoo, or Hotmail, and are often used for personal or casual purposes.
Consequently, they may not be suitable for business or professional communication, so the Email Hippo Verifier tool identifies freemail addresses and marks them as valid but low quality.
#10 Mail server location
Email Hippo Verifier can provide the mail server location (country or region) for each email address in your list based on the IP address of the server that hosts that particular email account.
This level of detail provides invaluable information for geo-targeting or segmentation purposes.
#11 Trust and safe to send scores
As part of the Edition 2 tier of your MORE subscription, Email Hippo calculates a Trust score and a safe-to-send score for each email address in your list based on various factors.
The Trust score indicates how likely an email address is to be genuine and responsive, while the Safe to Send score indicates how likely an email address will be deliverable and not cause any issues for your email campaign.
#12 Blocklist, spam email address, and dark web link detection
Email blocklists or blacklists are databases of email addresses of known spammers or malicious actors.
Email Hippo Verifier can identify and invalidate:
- Blacklisted email addresses
- Addresses with random strings of characters (frequently used by spammers)
- Email addresses linked to dark web activity (like hacking or phishing)
The goal? To protect you from potential risk and to avoid hurting your sender reputation.
#13 Mail system detection
The type of mail system used by email addresses, such as Gmail, Outlook, Exchange, or Office 365, can indicate the level of security, reliability, and functionality of the email address and can also affect the verification process.
Email Hippo Verifier can detect and add the mail system to each email on your list.
#14 MX record checking
Finally, the MX records checking feature checks the MX record of each email address’s domain, a DNS entry specifying the mail server that handles the incoming emails for that domain.
The MX record can indicate the validity and deliverability of the email address, as well as the sender’s reputation and reliability of the mail server.
Email Hippo verifier integrations
Apart from the email verification features mentioned above, Email Hippo offers multiple integrations with popular marketing platforms, including:
- Formstack
- HubSpot
- Microsoft Dynamics
- Salesforce
- Unbounce
- WordPress
- Auth0, and more.
Combining email Hippo with other tools
It’s important to note that integrations aren’t everything. Even without integrations, you can quickly improve campaign performance using the output from platforms like Email Hippo.
For example, once you’ve diligently verified your email and meticulously prepared for your outreach campaign, you can pair Email Hippo with advanced SaaS analytics tools and software for customer insights generation like Redbird.
Combining it with Email Hippo’s mail server location feature, Redbird can be your secret weapon for customer segmentation. It enables you to personalize email templates for every customer segment effortlessly, ensuring that your outreach resonates with each prospect.
Email Hippo pricing plans
Let’s dive into the pricing plans for Email Hippo.
Email Hippo CORE
Email Hippo CORE offers two price structures:
- Pay-per-file means you only pay for each list you submit for verification. You can also upload multiple files if needed. This service ranges from $9.88 for a list of 1,000 emails (0.98 cents per email) to $1,247.90 for up to 500,000 emails (0.25 cents per email).
- A monthly subscription starting at $9.88/month for 1,000 emails ($9.49 if paid annually).
Email Hippo MORE
Email Hippo MORE offers an email verification API with a two-tier subscription model, Edition 1 and Edition 2. Both have a price structure that starts at $9.88/month for 1,000 monthly emails and climbs to $3,119.90/month for a maximum of 2.5 million emails.
Top benefits of Email Hippo Verifier
Some of the top benefits of Email Hippo Verifier are:
- Email Hippo provides accurate and secure email verification software accessed via a web app or email verification API.
- It checks up to 74 data points about every email for 98% accuracy.
- Email Hippo offers 100 free credits to test their email verification technology.
- It integrates with popular marketing tools like HubSpot, Zapier, and more.
- Email Hippo is ISO 27001 and ISO 9001 certified and GDPR compliant by design, ensuring top-grade data security and privacy.
Critical Email Hippo Verifier drawbacks
Despite its advantages, Email Hippo Verifier also has some drawbacks you should be aware of:
- Email Hippo can be expensive compared to other email verification solutions, especially if you need to verify large volumes of emails often.
- “Sometimes the emails turn out to be unverified, and the email gets bounced.”
- “Domain validation sometimes does not work in certain domains other than Gmail, Outlook, etc.”
Alternatives to Email Hippo Verifier
If you are looking for an alternative to Email Hippo Verifier, you might want to consider Bouncer. Bouncer is an email verification and deliverability platform that offers users the following benefits:
- Its simple and user-friendly interface makes it easy to use, do business with, and implement.
- It has a high coverage, speed, and top-notch accuracy rate.
- The Toxicity Check feature identifies if your email list contains toxic addresses.
- A Deliverability Kit allows you to test your inbox placement, verify your authentication, and monitor blocklists.
- Its flexible pricing model allows users to choose between pay-as-you-go or subscription plans.
So, are you ready to take your email campaigns to the next level? Email Hippo Verifier and Bouncer are two great choices for sending emails that reach your recipient’s inbox.
With a pay-as-you-go payment option and 100 free credits, Bouncer is the perfect way to learn the true benefits of email verification.
Here’s to your email marketing success!
