March 17, 2025: the day HubSpot Insights dies and every business using HubSpot data enrichment is left scrambling. HubSpot’s solution? Breeze Intelligence enrichment – a pricey, rigid, credit-based system that makes you pay for something that was once free.
Users are furious. Why? Because Breeze Intelligence doesn’t just cost more—it gives you less. It removes key features like LinkedIn Sales Navigator data, job titles, company size, and other actionable insights from multiple data sources. It locks you into expensive credit packs, makes you pay extra for data cleansing, and still limits how much you can enrich per month.
But here’s the thing: you don’t have to play HubSpot’s game.
Instead of overpaying for HubSpot data enrichment, smart businesses are switching to Bouncer—a reliable, flexible alternative that delivers high-quality data and real-time updates. And it’s free!
This is your ultimate guide to escaping Breeze Intelligence before it drains your budget—and creating a smarter, more profitable approach to data management, lead qualification, and higher conversion rates. Let’s get into it. 🚀
HubSpot just made data enrichment a paid luxury – here’s what that means for your business
Your HubSpot records won’t just stay up to date anymore. Company records, contacts, and companies that once refreshed automatically? Gone. If you want to enhance your CRM with accurate, actionable data, HubSpot now expects you to pay for every single update through Breeze Intelligence enrichment.
What used to be free and pulled from third-party sources is now locked behind a credit-based paywall. Need lead qualification data from form submissions? That’ll cost you. Want to keep your sales and marketing teams informed with real-time insights? You’ll need a bigger budget.
What’s changing?
- No more free data enrichment tools – HubSpot once gathered customer data from multiple sources without extra cost. Now, every record update is pay-to-play.
- Personal email addresses? Forget about it. If your sales outreach involves contacts with Gmail, Yahoo, or other non-business domains, Breeze Intelligence won’t enrich them—leaving gaps in your comprehensive view of leads.
- Hidden costs stack up fast. Automatic upgrades mean that if you exceed your enrichment credits, HubSpot will increase your bill without asking.
- Limited integration beyond HubSpot. Breeze keeps your sales and marketing data trapped inside HubSpot instead of allowing flexibility across landing pages, social media, and inbound leads.
- Outdated information will stay outdated. Unlike before, Breeze Intelligence won’t continuously update records unless you keep feeding it credits.
Breeze Intelligence: a credit-based money trap that forces you to pay more for less
At first glance, Breeze Intelligence might seem like an advanced CRM data enrichment tool, but dig a little deeper, and you’ll see it’s just a pay-to-play system designed to keep businesses locked into HubSpot’s ecosystem.
Instead of a seamless, automatic process, it forces you into a credit-based pricing model that racks up costs faster than your team can update HubSpot contacts.
Credit-based pricing: the catch that keeps you paying
- Every record update costs 1 credit – even if it’s just a minor change to existing records.
- Credits do not roll over – if you don’t use them, you lose them, forcing you to buy more every month.
- Go over your limit? Too bad. HubSpot automatically upgrades you, increasing your costs without warning.
What does this mean? If your marketing and sales strategies rely on accurate company data, you’ll be constantly paying to keep your CRM useful.
Limited Breeze Intelligence enrichment: paying more, getting less
Breeze Intelligence isn’t just expensive – it’s restrictive:
- No support for personal email domains. If your sales process includes Gmail or Yahoo contacts, Breeze won’t enrich them.
- Removed LinkedIn bios and handles. If your team relies on LinkedIn for sales outreach, good luck – Breeze no longer provides that information.
- No refunds for failed enrichments. If Breeze can’t find supplemental data, you still pay.
Locked into HubSpot: no flexibility, no control of data enrichment tools
- You can’t enrich lists outside of HubSpot CRM —it only works inside their platform.
- No ability to export enriched contact information for other processes like outreach or reporting.
- Once you’re in, leaving means losing your enriched data unless you start over elsewhere.
HubSpot users are furious: “We paid for this – now we have to pay again?”
When HubSpot announced that Breeze Intelligence enrichment would replace HubSpot Insights, users expected an upgrade. Instead, they got a downgrade wrapped in a price tag.
The backlash has been swift. From long-time customers to enterprise teams, HubSpot users are calling this move a betrayal—one that forces them to pay for features they already had.
“Wait… We already paid for this?”
Many users signed multi-year contracts assuming that HubSpot Insights was a core feature. Now, they’re expected to pay extra for the same functionality.
As one frustrated user put it:
Basic features? Now behind a paywall.
Even Enterprise customers—who assumed their higher-tier plans would be safe—are shocked that basic fields like Company Name and Address now require credits.
Users relied on HubSpot Insights to pre-fill company records automatically, saving time and streamlining data entry. Now, HubSpot’s manual data entry is slower than competitors.
“The little things like adding the company name and domain off the back of the email feel backwards to me. Forcing people to upgrade, no matter how powerful or not doesn’t feel right.”
Where’s the “Breeze Light” version?
One of the biggest complaints? No free or “light” version of Breeze Intelligence.
HubSpot didn’t offer a transition period or a limited free version – just a paywall where a core feature used to be.
Looking for CRM data enrichment alternatives – and fast
For some users, this was the final straw. Businesses are actively searching for other data enrichment tools that don’t force them into credit-based pricing and HubSpot’s walled garden.
HubSpot’s move left a lot of users with one burning question:
“Do we really need to stay locked into this?”
Short answer? No.
And that’s where Bouncer comes in. 🚀
Bouncer: a smarter, free alternative to HubSpot’s Breeze Intelligence
If you’re tired of pay-to-play data enrichment, Bouncer is the answer.
Unlike Breeze Intelligence enrichment, which forces you into expensive credit packs, rigid pricing, and CRM lock-in, Bouncer keeps things simple, flexible, and cost-effective.
Fair pricing = No wasted credits
- It’s free when you verify your email list. This means you use it as you please per company, no matter how many associated emails you have—a game-changer for marketing and sales teams handling large lists.
- Refunds for unsuccessful enrichments. If Bouncer can’t find company data, you don’t pay like at Breeze. Compare that to Breeze, where you pay even if they give you nothing.
- Supports all email domains. Gmail, Yahoo, and other personal addresses are enriched, unlike HubSpot’s strict limitations.
- Includes LinkedIn profiles & key company details—fields HubSpot quietly removed to justify their “upgrade.”
Full control over your data = No lock-in
- No forced subscriptions. Pay as you go, no commitments. Unlike Breeze Intelligence, Bouncer doesn’t force you into a monthly quota.
- Works with any CRM or tool. You’re not locked into a single platform—enrich anywhere, anytime.
- Simple, intuitive setup. Just upload your email list, tick a box, and get enriched data instantly.
Why overpay for HubSpot contacts enrichment when Bouncer gives you more data, more flexibility, and zero hidden fees? Bouncer is best you can do to replace HubSpot insights.
Bouncer vs. Breeze Intelligence: the smart choice for company records is clear
| Feature | Bouncer | Breeze Intelligence |
|---|---|---|
| Pricing model | Pay-as-you-go, no forced upgrades | Credit-based, auto-upgrades if you exceed limits |
| Credits per company | Free when verifying the email list! | 1 credit per record, even for minor updates |
| Refunds for failed enrichments | Yes – you only pay for successful enrichments | No – you pay even if HubSpot finds nothing |
| Personal emails (Gmail, Yahoo, etc.) | Yes, fully supported | No, only business emails |
| LinkedIn profiles & handles | Yes, included | No, removed from data enrichment fields |
| Platform lock-in | None – use data in any CRM | Locked into HubSpot ecosystem |
| Subscription required? | No, flexible pricing | Yes, requires a paid HubSpot product |
| Setup process | Instant – upload, enrich, download | Complex – requires HubSpot permissions and workflows |
| Data use cases | Marketing, sales, CRM, outreach, analytics | HubSpot CRM only |
Why keep paying for less? Switch to Bouncer today.
Bouncer delivers better enrichment, fairer pricing (best things in life are free!), and full control over your data. If you’re tired of hidden fees, forced subscriptions, and overpriced updates, it’s time to ditch Breeze Intelligence and switch to a tool that actually works for you.
👉 Try Bouncer for free today and take back control of your data enrichment. 🚀
FAQ
What are HubSpot Insights?
HubSpot Insights was a data enrichment tool that helped automatically update company records using multiple data sources. It improved data accuracy by pre-filling fields like company name, industry, and revenue. HubSpot discontinued it, replacing it with the paid Breeze Intelligence system.
What is HubSpot Breeze Intelligence?
Breeze Intelligence is HubSpot’s paid data enrichment tool that replaces Insights. It automatically updates HubSpot CRM records but requires credits for every update. While it helps with data accuracy, it’s costly and limits access to critical company information, such as revenue data.
Is Breeze Intelligence good for customer data?
Breeze Intelligence can help maintain data accuracy, but its credit-based pricing makes it expensive for businesses handling large datasets. It also doesn’t update personal emails and lacks comprehensive revenue insights, making it less effective for full-scale customer data management.
What to use for data cleansing?
For data accuracy and automatically updated records, businesses should use third-party tools like Bouncer instead of HubSpot’s expensive solution. A good data cleansing tool removes outdated data, ensures valid contact details, and improves revenue forecasting by maintaining high-quality records.
Is there analytics in HubSpot CRM?
Yes, HubSpot CRM provides basic analytics for tracking leads, revenue, and engagement. However, it relies on Breeze Intelligence for data accuracy, meaning reports may become outdated if businesses don’t pay for automatic updates via credits.
How to take care of company data management?
Effective company data management requires regular updates, data cleansing, and ensuring data accuracy across all records. Using a tool like Bouncer helps automatically update company information, improving lead tracking, sales insights, and revenue potential without unnecessary costs.
