Hvad er Udsmider , hvorfor du bør bruge den til at kontrollere din e-mail-liste, og hvem pokker er Winston? Læs videre for at finde svarene.
Alle virksomheder, der vælger e-mail som kommunikationsform med deres kunder, vil snart indse, at de er nødt til at verificere deres e-mailadresser. Det kan skyldes en høj afvisningsrate, dårligt afsenderomdømme, falske kontotilmeldinger osv. I denne artikel vil jeg forklare, hvorfor du bør verificere din liste, hvem vi er, og jeg vil tale om Winston og hans rolle i Bouncer.
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Tallene først!
I 2014 blev der hver dag sendt 191 milliarder e-mails! I 2016 var det allerede 215 milliarder e-mails dagligt, og med en årlig vækst på 4,6% anslås det, at der i 2020 vil blive sendt 258 milliarder e-mails hver dag! (Kilde: The Wonder of Tech; Radicati Group).
E-mail is lately rarely sent in the context of personal messages between users (replaced by social media and instant messaging), and more and more often it is a communication tool between the consumer and the company for markedsføring , information, maintaining relationer osv.
The data shows that 49.7% of emails are SPAM and to protect users from unwanted messages, server service providers streamline algorithms for filtering unwanted messages all the time. An extremely important issue is the so-called bounce rate (number of emails sent / number of non-existent email addresses) because the common technique used by SPAM dispatchers is the automatic generation of e-mail addresses and sending messages to these addresses. Very often, many of them are not correct and do not exist in reality. By checking the Afvisningsprocent , filtering algorithms are able to classify such a sender, sending mass emails as SPAM.
“Okay, men jeg er ikke en spammer, så det er ikke mit problem
Unfortunately, legitimate virksomhed like yours are often affected by the mentioned before SPAM algorithms. It is estimated that approximately 13-17% of email addresses in customer databases are out of date, and about 30% are outdated within one year and companies with large customer bases (tens of thousands or several million) can send a legal message (eg newsletter) to email addresses that no longer exist. This causes a serious threat that the company will be classified (incorrectly) as sending SPAM, which may lead to blocking all email correspondence with customers. Minimizing the number of so-called Bounce emails is starting to be a serious problem for many companies with online communication channels .
In order to protect against this threat, companies must use systems to check if the email address is correct before sending the message. And here we come to the rescue with our product – Bouncer!
Vi er Bouncer og vi er AWESOME <3!
Bouncer er en virksomhed, der leverer den mest intelligente løsning til e-mailbekræftelse i form af Backend as a Service (BaaS).
Our aim is to secure your sender’s Omdømme by sanitizing your email addresses’ database, ensure continuity of the communication with your customers and partners by catching not-existing email addresses in the moment of their entry. And also to maximize reach to your customers and partners by segregating low-quality email addresses from those of a high value.
Hvordan gør vi det? Tja… vi har Winston!
Our top man – Winston!
Winston is your guardian angel, your shepherd, your BOUNCER. Like a real bouncer makes sure that no dodgy people will get into the club, Winston will make sure that not a single e-mail, der ikke kan leveres adresse vil snige sig ind på din e-mail-liste. Han vil lægge alle ukendte og risikable e-mails til side og invitere alle dine leveringsdygtige e-mailadresser til din helt rene e-mail-liste. Winston vil også sørge for, at dit afsenderomdømme bliver gemt, og at alle dine beskeder kommer til din kundes indbakke i stedet for til SPAM-mappen. Han afskyr hard bounces, så han vil også sørge for, at din bounce rate er lavere end nogensinde før. Lad Winston beskytte din virksomhed!
