If you’re in a marketing position or running your own business, you might have heard that email marketing is dead or on its way out.
With more and more digital marketing channels available and the rise of spam, it’s been a common concern for many companies and marketing departments. However, the good news is that email marketing is still going strong, so if you’re thinking about trying it, there’s no need to worry.
Around forty percent of business-to-business marketers state that email newsletters are one of the most important factors when it comes to marketing success. Over 70% of millennials say that they prefer email communications from businesses compared to other channels. Email marketing is highly effective, as almost 100% of consumers today will check their emails daily, and it’s still the preferred way for most people to receive updates from the brands they follow. So, what are some of the main reasons why every business should give email marketing a try?
Email Marketing Services Allow You to Create Personalised Content
Email marketing allows you to customise your campaigns and send targeted content. Many personalisation options can be as simple as including the contact’s name in the email. Statistics show that this is highly effective, with messages containing the recipient’s first name in their subject line having a higher click-through rate than those that don’t.
Along with this, email marketing also allows you to segment your audience so that you send messages highly relevant to the customers who receive them. One of the main benefits of email marketing is the ability to highly personalise content based on the audience’s needs. You can add several variations to emails, such as changing subject lines or inserting different images to increase engagement by boosting relevancy.
Email Marketing Collects Data for Your Company
If you want your customers to continue engaging with, interacting with, and purchasing from your brand, it’s essential to keep the customer experience as a top priority. There are various ways that email marketing can help you do this more effectively. For example, surveys can be sent out via email campaigns to gather feedback on how satisfied customers are and even get suggestions on what they want to see more of. It can be an ideal way to help you find out more about the percentage of your customers who are ambassadors for your brand, which makes it easier for you to come up with different strategies for improving the customer experience.
Email Marketing Websites Help Improve Sales
While it’s clear that email is an excellent marketing tool, it can also help things out in the sales department. Almost sixty percent of marketers report that email is their most significant ROI source, and marketers who use segmented email campaigns have reported a nearly 800% increase in revenue. You can feature many things in an email marketing campaign, including services and products, special offers for your customers, or simply encouraging them to return and finish a purchase after abandoning their cart. Marketing emails are reported to have a significant influence on purchase decisions. They can easily include messages designed to encourage audiences that are more likely to buy from you, as they have opted-in to hearing from you.
An Email Marketing Platform Helps You Communicate With Your Audience
Any marketer knows it is crucial to improve communication with their audience consistently. When a brand’s audience feels they can talk to the brand, they’re more likely to become loyal customers. Despite our inboxes today being flooded with marketing messages, people still appreciate good emails, especially if they come from a brand they love. Email marketing software allows you to reach more of your target audience and easily communicate with the biggest ambassadors of your brand, keeping them engaged throughout the year, even if it’s a slow season.
Email Software for Business Can Generate More Site Traffic
When you come up with excellent content and put it in front of your audience by sending them an email to alert them, this can also help boost your website’s traffic. A good email marketing campaign can help encourage more members of your target audience to pay a visit to your website, boosting traffic and ultimately improving your SEO. For your campaign, use proper email marketing software that does the heavy lifting for you.
Along with this, driving traffic with an effective email marketing campaign will help keep your audience engaged with your site and brand.
Email Marketing Companies in the USA Help You Increase Leads
Along with increasing and improving sales, you can also use email marketing to increase your leads. When you use the inbound method of email marketing, this can be used to nurture your leads and improve conversions successfully. For example, if a lead magnet is downloaded from a site by a subscriber who receives drip emails, they may decide to book a demonstration or webinar to find out more. In this instance, email marketing can help to qualify leads further, allowing you and your sales team to focus your efforts on leads that are likely to convert without wasting your time on bad ones. Many email marketing services today offer lead-scoring features, allowing you to easily track whether leads are opening emails or engaging with them by clicking on links.
Email Marketing Web Services Allow You to Reach the Right People at the Right Time
For your marketing campaign to be successful, you must ensure that your business reaches the right people at the right time. Email marketing makes this possible, as people are constantly checking their email, so it is often easier to reach them. Today, there are several ways for people to check their emails on multiple devices. As a result of this, any marketing campaign can see improved success. Because of how common email is and how often people use it, an email marketing campaign allows you to get in front of your audience regularly and ensure that your brand is always at the top of their minds.
Email Marketing Provides Value to Your Audience
Providing value to your audience, so they are encouraged to continue coming back for more is one of the main goals of any business. Email marketing is an ideal place to begin when it comes to cultivating a loyal customer base, especially as it allows you to provide value even when your customers are not actively making a purchase. Additionally, since you know that anybody you send marketing emails to has opted into hearing from your brand, email marketing can be an ideal platform for providing further resources to customers you know are interested in the information you provide. When you use email marketing to continuously give more value to your audience, you will find that most people will pay attention, ultimately boosting ROI.
Email Marketing Allows You to Own Your Contact Lists and Media
While other digital marketing platforms, such as social media, are very popular, the one downside is that you do not own your contact lists or even the information you post on the platform. Generally, both will be owned by the social media platform you use. Consider how many followers and customers you might lose if you were relying on social media and it were to disappear tomorrow. This lack of ownership is also why it is worth building an email list as a marketer. A mailing list for email marketing is owned by you, and you can interact with your subscribers regardless of the email provider. Along with this, you are also the owner of the content that you produce and send via email.
👉 Read more: How to use your email list not only for a monthly newsletter?
There Are Lots of Excellent Email Marketing Platforms Available
Finally, one great reason why every business owner and marketer should try email marketing is that there’s a great range of email marketing platforms and software programs available to choose from. While it can be overwhelming to choose the right one based on the needs of your business, the good news is that once you have figured out what your requirements are and what you need an email marketing platform to do for you, there are tons of features available to help you get the most from your marketing efforts. Many email marketing platforms today are designed to be super user-friendly and allow you to create and segment lists, design responsive and appealing emails, track your success, automate responses, and much more.
Despite being one of the older digital marketing methods, email marketing remains one of the top ways businesses can reach their audiences today. It produces an excellent ROI and is an excellent way to improve leads and sales, which is why it’s worth trying.
